Senior Manager, Retail Brand Marketing

As the Senior Manager, Retail Brand Marketing, you will play a critical role in shaping how our brand shows up in stores around the world. You are a strategic leader who blends brand vision with operational excellence, elevating the in store experience, driving business performance, and guiding a high performing team.

You are deeply passionate about retail, fluent in brand expression, and skilled at creating scalable, global solutions that support both brand stores and mountain stores across diverse markets. You bring sound judgment, strong cross functional relationships, and the ability to move seamlessly between long‑term strategy and daily execution.

 

This role is primarily based out of our North Vancouver office and is open to hybrid work (or remote Canada with travels to North Vancouver, BC). Candidates must be eligible to work in Canada

The Retail Brand Marketing team builds and delivers strategic retail marketing plans that ensure Arc’teryx stores reflect our brand values, product leadership, and mountain DNA. We are a fast growing function that collaborates closely with merchandising, retail operations, store design, visual merchandising, and global brand teams to deliver innovative, consistent, and elevated retail experiences.

Leading the development of North American retail brand marketing strategies that strengthen brand presence, elevate storytelling, and support revenue and traffic goals

Driving strategic decision‑making for in‑store marketing, seasonal storytelling, and the integration of global brand campaigns into retail environments

Overseeing the creation and delivery of compelling in‑store marketing, including visual communication, signage, and retail storytelling

Partnering with Store Design and Visual Merchandising to ensure a cohesive and elevated brand experience across new store openings (NSOs), remodels, and brand stores

Serving as the primary strategic liaison to merchandising, retail operations, store design, VM, global brand, and regional retail teams

Leading alignment across cross‑functional partners to ensure seamless execution of retail marketing initiatives in region

Providing expertise and consultation on retail brand strategy for NSOs, brand stores, and mountain stores

Overseeing the retail marketing calendar and ensuring consistent communication with global and regional partners

Managing the retail brand marketing budget to support NSOs and brand presence across stores

Driving end‑to‑end briefing, prioritization, and project tracking across multiple concurrent initiatives

Identifying risks, removing roadblocks, and guiding teams toward solutions that are timely, effective, and brand‑led

Leading, mentoring, and growing a team of retail brand marketing managers and specialists, fostering a culture of creativity, accountability, and collaboration

Building capabilities within the team for strategic thinking, brand storytelling, and operational excellence

Defining and implementing a cohesive scent and sound strategy that enhances brand immersion, reinforces emotional connection, and elevates the overall retail environment across all store formats in NAM

Evolving the approach to campaign execution within retail by strengthening storytelling, improving asset deployment, and ensuring seamless integration across VM, product, and marketing touchpoints to deliver a premium and consistent brand experience

Leading the development of a scalable framework for in-store special projects (e.g., activations, partnerships, seasonal moments), ensuring they are strategically aligned, operationally executable, and capable of delivering differentiated brand experiences in key markets

You have a Bachelor’s degree or postsecondary education in a related field

You have 8+ years of experience in retail brand marketing, in‑store marketing, visual merchandising, or integrated retail experience leadership

You have proven experience leading teams and influencing cross‑functional partners at a senior level

You are a strong strategic thinker and have the ability to translate brand vision into retail programs

You have the ability to manage complex projects across multiple markets with speed and precision

You are able to and willing to travel 25% of the time

You are highly proficiency with Microsoft Office and working knowledge of Adobe Creative Suite

You have excellent communication, presentation, and stakeholder‑management skills

You have strong organizational and project management abilities with the capacity to manage multiple priorities

You have a passion for the outdoors and for bringing our mountain DNA to life in retail environments

The salary range for this role is CAD $126,000 – CAD $165,000