Sales Manager-Florida

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sales Manager-Florida based in United States.

This is a high-impact commercial leadership role focused on driving market expansion and revenue growth across a fast-evolving regulated beverage category. The position combines strategic sales planning with hands-on execution across distributor and retail networks in Florida. You will be responsible for building strong, trust-based relationships with wholesalers, retailers, and key accounts while shaping brand presence in a competitive market. The role requires a balance of field engagement, team leadership, and cross-functional collaboration with marketing and compliance stakeholders. Operating in a rapidly growing segment, you will play a central role in scaling distribution and accelerating product adoption. It is an opportunity for a commercially driven leader who thrives in ownership-heavy, high-growth environments.

• Lead the development and execution of a state-level sales strategy aimed at achieving and exceeding revenue and distribution targets across Florida, while ensuring strong market penetration and sustainable growth.
• Build and maintain relationships with distributors, wholesalers, dispensaries, and retail partners, strengthening long-term commercial partnerships grounded in trust and performance.
• Identify new business opportunities and drive regional expansion efforts to increase brand presence and product availability across key channels.
• Manage and support a regional sales team, fostering accountability, collaboration, and high performance through coaching and clear objectives.
• Collaborate with marketing teams to execute trade marketing initiatives, in-store promotions, and brand activation strategies that drive consumer engagement.
• Ensure compliance with all applicable regulations while educating partners on product benefits and evolving industry standards.
• Monitor market dynamics, competitor activity, and account performance to generate insights and inform strategic decision-making.

Requirements:

This role requires extensive experience in beverage or regulated product sales, with a strong track record of driving growth through distributor and retail networks. Candidates should bring hands-on leadership experience, deep market knowledge, and the ability to operate effectively in compliance-driven environments. Strong communication, relationship-building, and commercial execution skills are essential to succeed in this role.

• 7+ years of experience in beverage sales, preferably within adult beverage or regulated cannabis-related industries
• Proven success managing distributors, key accounts, and retail relationships in a regulated market
• Strong existing network within wholesalers and retail channels in the Florida market is a strong advantage
• Deep understanding of compliance frameworks related to THC or regulated beverage products
• Demonstrated ability to lead and develop high-performing sales teams
• Strong analytical skills with the ability to interpret market data and translate insights into action
• Willingness to travel frequently across the Florida region

Benefits:

• Competitive compensation aligned with experience and performance
• Opportunity to join a rapidly growing and innovative beverage category
• High-impact leadership role with ownership over a key U.S. market
• Collaborative and mission-driven work environment
• Career growth opportunities within a scaling organization
• Field-based flexibility with regular regional travel
• Opportunity to shape market strategy and brand expansion efforts