B2G Market Development Lead

Scale Army · Egypt

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

 

Our client operates within the public-sector and infrastructure space, focusing on identifying government purchasing opportunities, analyzing market intelligence, and supporting strategic sales growth through data-driven insights. They leverage bid intelligence platforms, municipal data, and AI-enabled workflows to uncover early-stage opportunities, strengthen competitive positioning, and support collaboration between sales and product management teams in a fast-paced B2G environment.

 

Location

Fully remote | 9AM - 5 PM EST

Role Overview

The B2G Market Development Lead will serve as the primary operator and strategist for the company’s public-sector intelligence and bidding platforms. This role is responsible for identifying municipal and state-level opportunities, managing complex bid platforms, qualifying leads, and supporting sales teams through actionable market intelligence. The position also plays a key role in surfacing industry trends and recommending new product opportunities to strengthen the company’s competitive positioning in the B2G market.

 

Key Responsibilities

 

Platform Management & Opportunity Mining

 

* Operate and manage platforms including CivicIQ, BidPrime, BuildersConnected, and municipal portals such as WVOasis

* Monitor platforms daily to identify high-intent buying signals and upcoming RFP opportunities before official postings

* Analyze agency board minutes, budget documents, and transcripts to uncover future infrastructure projects

 

Lead Development & Sales Partnership

 

* Qualify opportunities and gather preliminary project details before transitioning leads to the sales team

* Conduct initial outreach to prospective public-sector contacts to initiate engagement

* Ensure seamless hand-off of qualified opportunities to sales representatives with complete contextual information

* Provide post hand-off support including status tracking and project continuity updates without participating in pricing or solution discussions

* Maintain active communication with sales managers to align on vertical-specific priorities and targets

 

Product Strategy & Market Intelligence

 

* Identify emerging trends and shifts in municipal spending, including areas such as EV infrastructure and wastewater mandates

* Provide data-driven recommendations to Product Management regarding new products, brands, or technical capabilities

* Conduct competitive analysis of winning bids to support pricing strategy and product positioning improvements

 

AI Enablement

 

* Leverage AI tools and workflows to operate bid platforms and intelligence systems more efficiently

* Build and optimize AI-driven systems, dashboards, and workflows that streamline research and surface opportunities faster

* Continuously refine AI-enabled processes to improve operational scalability and market intelligence capabilities

 

Qualifications

 

Experience

 

* 3+ years of experience in sales development, lead generation, or market research

* Familiarity with CRM systems such as HubSpot or Salesforce and business intelligence tools

* Experience working with AI tools and workflow automation systems

* Prior experience in B2B/B2G sales, government procurement, or market research is a plus

* Experience with municipal bidding platforms such as CivicIQ, BidPrime, BuildersConnected, WVOasis, or equivalent is a plus

* Experience building dashboards or AI-driven systems for research and reporting is a plus

 

Skills

 

* Strong written and spoken English communication skills

* Ability to quickly learn and navigate US-based bid intelligence platforms and municipal portals

* Data-driven mindset with strong attention to detail when reviewing budgets, contracts, and market trends

* Strategic thinking with the ability to connect multiple data points into actionable sales opportunities

* Proactive communication skills with the ability to coordinate effectively across teams

* Strong technical literacy and comfort navigating complex, data-heavy systems

* Analytical rigor and detail-oriented approach to research and documentation

* Self-starter mentality with the ability to operate independently and proactively identify priorities and blockers

* Comfortable building workflows around AI tools and continuously improving processes

Opportunity

This role offers the opportunity to play a strategic role in shaping public-sector market growth through intelligence gathering, AI-enabled workflows, and cross-functional collaboration. The position provides direct exposure to sales strategy, product development insights, and emerging infrastructure trends while allowing the individual to build scalable systems that drive measurable impact within the B2G space.

 

Drive public-sector growth by uncovering B2G opportunities, leveraging AI workflows, and shaping market intelligence strategies 🚀

 

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

Apply →