Spreetail propels brands to increase their ecommerce market share across the globe while improving their operational costs. Learn how we are building one of the fastest-growing ecommerce companies in history: www.spreetail.com.
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Spreetail is seeking a TikTok Shop Growth lead to spearhead our "New Partner" growth engine. You will be responsible for the end-to-end launch and rapid scaling of our brand presence, serving as the strategic architect behind our relationship with TikTok Shop. Your mission is to transform TikTok from a social platform into a high-velocity commerce engine by identifying and securing top-tier partnerships and maximizing platform-exclusive growth programs.
How will you achieve success:
Relationship & Strategy Lead: Lead the strategic partnership with TikTok’s shop management and category teams to ensure Spreetail is an early adopter of new features (e.g., Shop Tab integrations, Live Shopping initiatives).
Affiliate Ecosystem Management: Drive the strategy for the TikTok Affiliate Center, building frameworks to recruit, vet, and manage creator relationships that drive high-volume "earned" media sales.
Full-Funnel Programming: Own the execution of TikTok-specific programs including "Deal-of-the-Day," shop-funded coupons, and TikTok Shop Ads (PSA) to maximize ROAS.
Content-to-Commerce Optimization: Partner with creative teams to ensure product detail pages (PDPs) use TikTok-native video and imagery that converts "scrollers" into "buyers."
Metrics & Shop Health: Define and track success through TikTok-specific KPIs: GMV via Affiliate vs. Organic, Creator Collaboration Rate, and Shop Health Ratings.
Operational Integrity: Collaborate with Channel Operations to meet TikTok’s rigorous fulfillment SLAs, ensuring "Ready to Ship" times and seller ratings remain in the top tier to avoid account suppression
What experiences will help you in this role:
Social Commerce Expertise: Prior experience specifically within the TikTok Shop or similar social-selling environments (e.g., Instagram Shopping, Whatnot).
Executive Influence: Proven ability to lead high-stakes conversations with external platform partners and internal executive stakeholders.
Strategic Creativity: A "test-and-learn" mindset, skilled at identifying emerging viral trends and pivoting inventory or marketing strategy to capture demand.
P&L Ownership: Demonstrated experience managing a full P&L, specifically accounting for the unique cost structures of creator commissions, sample distribution, and platform fees.
Data-Driven Modeling: Highly proficient in building financial models that forecast the "spike" nature of social commerce and the impact of viral velocity on inventory turnover.
Cross-Functional Leadership: Expert at navigating large organizations to align supply chain, creative, and finance teams around the unique requirements of a 24/7 social marketplace.