Marketing Analytics Director

 

 

What You ’ll Do:  

Marketing Analytics Director builds the analytics function that powers Century Communities path to becoming a top-5  U.S. Homebuilder. You will create the measurement infrastructure, data models, and insights that connect marketing investment to sales outcomes across every market,  driving decisions on media allocation, conversion performance, and margin-aware demand strategy. You will own the analytics roadmap and serve as a strategic thought partner to help craft data-driven growth marketing at scale.  This role will start as an individual contributor, with the potential to build a team when needs arise. Hybrid position 3 days in the office 2 days remote.

Your  Key Responsibilities Include:  

Measurement Architecture & Data Infrastructure  

•     Own the end-to-end marketing measurement ecosystem, from tagging and tracking through attribution modeling and performance dashboards.  
•     Build scalable data pipelines and reporting infrastructure that deliver timely, accurate performance visibility at the national, market, and community level.  
•     Partner with digital, IT, and sales operations teams to ensure data integrity across CRM, website, media platforms, and closing systems.  

 

Strategic Insights & Business Partnership  

•     Serve as the primary analytics partner to the SVP of Marketing, translating data into clear strategic recommendations.  
•     Develop media budget models that connect spend to pipeline, appointments, and closings, optimizing  for both lead volume and margin targets.  
•     Lead quarterly and annual performance reviews. Synthesizing trends, identifying gaps, and recommending course corrections.  
•     Provide  full-funnel  buyer journey analytics,  from first digital touchpoint through contract,  surfacing conversion drop-off and quantifying opportunity.  

 

Attribution & Performance Marketing Intelligence  

•     Build and maintain multi-touch attribution models that account for the complexity of the homebuying journey, including long sales cycles, offline conversion events, and co-op                channel dynamics.  
•     Partner closely with the Director of Performance Marketing to optimize paid media efficiency and measure ROAS at the channel, market, and community level.  
•     Develop D360 buyer data utilization strategies that improve targeting, reduce cost per lead, and increase lead-to-sale conversion rates.  

 

Team & Capability Building  

•     Build the analytics team from the ground up:  defining structure, hiring, and establishing a culture of rigor, curiosity, and speed.  
•     Uplevel data literacy across  the marketing team and across Century Communities. Help channel leads and division marketers to become self-sufficient with performance data.  
•     Evaluate and manage analytics tooling, vendor relationships, and platform investments, with an eye toward ROI and capability gaps.  

 

What You Have:  

•     Advanced proficiency in SQL and experience with data warehouse environments.   
•     Expertise in BI and visualization tools (Tableau, Power BI, or equivalent).  Ability to build executive-facing dashboards that drive decisions.  
•     Proven track record of building analytics infrastructure and reporting frameworks from scratch,  not just inheriting and maintaining.  
•     Hands-on experience with multi-touch attribution, media mix modeling, and connecting offline conversion data (contracts, closings) to digital media signals.  
•     Deep working knowledge of GA4, Google Tag Manager, and the broader digital analytics stack.  
•     Experience with CRM data integration (Salesforce preferred) and connecting marketing data to sales pipeline and revenue outcomes.  
•     Familiarity with Python or R for statistical analysis and modeling is a plus. Comfortable working with data engineers and technical stakeholders is required.  

 

Your Education and Experience:  

•     Bachelor's degree in Statistics, Economics, Mathematics, or Computer Science required;  Marketing Analytics, Data Science, or MBA a plus. Equivalent experience with                        demonstrated technical depth considered.  
•     8-10  years of marketing analytics experience, with at least 3 years in a senior or lead role owning the analytics function for a complex, multi-channel marketing organization.  

 

Compensation

Century Communities (the "Company ") intends to offer the selected candidate an annual base salary in the range of $160,000 to $180,000 with the potential for an annual bonus. Actual offers will be based on a variety of factors, including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.

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