About Sanofi:
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
About the job
Key dimensions - Scope & Scale:
Go To Market Capabilities (GTMC) organization helps Sanofi to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.
As part of GTMC, vision of the Omnichannel function is the definition of Sanofi-wide best-in-class omnichannel engagement strategy, incl. development of standards & best practices across markets and brand teams, as well as executional planning and support of local omnichannel approaches (incl. change management); GTMC will also collaborate closely with Digital to provide consistent tools.
Key dimensions - Scope & Scale:
GTMC organization aims for:
Centralization of Go-to-Market excellence and operational tasks across GBUs,
Standardizing best-in-class capabilities with strengthened global support while verticalization of reporting within GTMC from local to global,
Defining clear ways of working and bringing clarity on interfaces with GBUs, Digital, and executional support on commercial operations from Sanofi hubs to optimize process excellence and efficiency and leveraging best, and
Establishing best-in-cost solutions by leveraging our bargain power with preferred suppliers established by Procurement.
As a member of Africa Omnichannel Operations organization, Business Unit Omnichannel manager will be accountable to:
Definition of Omnichannel strategy based on portfolio mix & GTM archetyping
Localization of global campaign design and adaptation of global approaches to reflect BU conditions
Standardization of tactical omnichannel planning, incl. automated channel approach, content, engagement
Take agile decisions, ensuring customer centric approach and external perspective and taking the necessary thoughtful risks to balance the maximum satisfaction of our customers with the value added to Sanofi.
Have One Sanofi approach, boosting the use of global tools and solutions, eliminating any fragmentation of our ecosystem, fostering the delivery of global and standard solutions, avoiding exceptions, but making sure that the specific and relevant needs of the BU are attended.
Work closely with BU’s, Digital, Procurement and the other GTMC pillars’ local leaders, aligning priorities and acting always under One Sanofi spirit to deliver best-in-class and best-in-cost support to our businesses.
Lead transformation in the ways of working locally within his / her BU.
Main responsibilities:
Work with brand teams to translate Customer engagement plans into Omnichannel journeys
Run omnichannel campaigns development & execution on relevant platforms, including management of content adaptation to channel requirements, in line with global standards, tools and processes.
Responsible for engagement with agencies and Hub teams to ensure smooth content and campaign deployment.
Act as BU's omnichannel expert. Be the go-to person for understanding the technicalities and best practices of these channels, providing guidance to business partners to deliver best-in-class customer experiences.
Driving BU change management for adoption of innovative / best-in-class practices and capabilities to maximize business impact and efficiency
Engage with I&A team to continuously analyze campaign performance and continuously optimize customer/content/channel plan.
Transferring knowledge and insights gained from successful campaigns and best practices to BU commercial and cross-functional teams, fostering a culture of shared learning and continuous improvement.
Engage cross functional teams within GTMc and BUs to support local campaign deployment, including Market Access and Medical, as needed.
Ways of working
You will be a member of Africa Omnichannel Operations Team.
You will foster partnerships and close collaboration between local cross-functional teams (i.e. Marketing, Medical, Digital and Procurement) and with the other pillars of GTMC, and drive structured ways of working among teams to deliver best-in-class omnichannel experiences for our customers.
You will operate in a lean but effective agile manner.
You will continuously work with GBU’s to deliver the value and insights expected from the Omnichannel Operations GTMC pillar as true partner in enabling business growth, establishing one single voice locally, prioritizing the needs of all businesses and the point of view of cross-functional teams.
About you
Work Experience:
5+ years leading Omnichannel, Customer Engagement or Digital Marketing operations, with a focus on content mapping and campaign execution within the pharma industry.
Strong execution skills with proven delivery of outstanding results.
High persistence and resilience.
Knowledge:
Omnichannel experience and expertise with existing omnichannel tools & projects proficiency (e.g SFMC, Magnolia), in addition to websites management.
Strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), IT knowledge and skills, proven impactful communication, presentation, persuasion, skills ability to work cross-functionally.
Skills and Competencies:
Business: Good analytical skills; Ability to prioritize; Financial acumen; Over achievement against set objectives; Ability to take quality and agile decisions.
Leadership: Leads by example and walks the talk; Role models Play-To-Win principles and behaviors; Demonstrates a high level drive, passion and ambition for high performance; Challenges continuously the status quo; Has well-developed time management skills, mastering in prioritizating tasks and planning own workloads to ensure deadlines and desired results are met.
Networking: Has experience of successfully to deliver high performance in multicultural environments and in a matrix organization; Works well in cross-functional teams.
Personal Characteristics: Hands-on, execution and result orientation, accountability, creativity, initiative, high persitance and resilience, stress management, learning agility, ability to work on one’s own, continuous improvement, listening skills.
Take the Lead Values
Aim Higher: Focus on what matters, set high standards and move with urgency, learning from setbacks as we go to achieve higher performance.
Act for Patients: Never compromise on integrity, eliminate barriers and partner with others to go faster and further for patients.
Be Bold: Take thoughtful risks, seize opportunities and think beyond what's possible to accelerate our science and drive compelling growth.
Lead Together: Build trust and collaborate openly on our shared goals, celebrate collective wins and foster a sense of belonging.
Why choose us?
Help shape the future of care for chronic and complex conditions like diabetes and cardiovascular disease - and make a real impact at scale, with medicines that reach over 100 million people each year.
Lead a high-impact portfolio with bold ambitions and significant upcoming launches.
Drive meaningful change in a streamlined, AI-powered organization that values smart, modern ways of working.
Expand your leadership impact through cross-functional collaboration and international career paths.
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!