Executive Creative Director, Brand

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We’re seeking an Executive Creative Director, Brand to elevate and steward Faherty’s creative expression. This role blends visionary leadership with strategic rigor—scaling content output, bridging brand and commerce, and building a strong organization to grow and sustain creative output.

Faherty is at a pivotal moment in its growth journey. We’ve built a great brand across online, retail and wholesale channels in the US and increasingly around the world. The brand is ready to take it to the next level and build on its strong foundation to become a world-class brand, continuing to focus on having the highest quality clothing, hospitality, and lifestyle. We're really investing in our women's business which continues to be a major growth vehicle for us, while also maintaining and evolving our strong men's business—the category that established Faherty and remains central to our brand identity and success. We are beginning to launch internationally, opening up stores across Europe and in key department stores. Faherty continues to play a meaningful role in culture through standout collaborations, compelling content, and partnerships with world-class creative talent. This is an opportunity to shape the next chapter of an iconic brand and help define how Faherty shows up across every touchpoint, channel, and market around the world.

As a senior leader, you will ensure Faherty’s brand shows up consistently, thoughtfully, and with impact across every touchpoint. You’ll partner closely with executive leadership and cross-functional teams to translate brand vision into meaningful, customer-centered storytelling that drives both emotional connection and business results. This role requires a balance of high-level thinking and decisive execution, with a focus on leading teams, influencing the organization, and continuously pushing the brand forward.

 

What you’ll do:

Creative Leadership & Brand Stewardship

• Steward and evolve Faherty’s evolving aesthetic creative expression, ensuring a cohesive and elevated brand identity across all channels and experiences.
• Serve as the ultimate creative authority and guardian of brand standards, maintaining excellence in storytelling, design, and execution across every touchpoint.
• Balance long-term brand building with near-term execution, ensuring all creative work delivers against both strategic and commercial goals.

Campaigns, Content & Execution

• Establish clear creative briefs, direction, and feedback frameworks to ensure consistent, high-quality output across teams and partners.
• Lead the development of integrated, multi-channel campaigns and brand initiatives across digital, retail, and experiential platforms.
• Oversee the creation of all brand content—including motion, photography, video, and design—ensuring consistency and impact across paid and owned channels.
• Guide storytelling across earned, owned, and paid channels to ensure a cohesive and culturally resonant brand narrative.

Cross-Functional Leadership

• Partner with executive leadership, marketing, e-commerce, visual merchandising, retail, wholesale and product teams to align creative output with broader business objectives.
• Work across teams to bring the brand expression to life across our channels in retail, wholesale, and ecomm. 
• As a member of the creative leadership team, contribute to seasonal campaigns and brand-wide initiatives 

Team Leadership & Operations

• Build, mentor, and inspire a high-performing creative team, fostering a culture of collaboration, innovation, and accountability.
• Establish and refine scalable creative processes and workflows that support efficiency while maintaining a high bar for quality.
• Lead the selection, evaluation, and ongoing management of agency partners, ensuring alignment with brand vision and consistent delivery.
• Cultivate and manage relationships with external partners, including photographers, and production teams, to expand creative capabilities.
• Oversee creative budget, specifically photo production and freelance/agency network.

Innovation, AI & Cultural Insight

• Drive innovation by introducing new ideas, talent, and emerging approaches to storytelling and content creation.
• Explore and integrate AI-driven tools and workflows within the creative process, with a curiosity for how new technologies can enhance ideation, production, and personalization.
• In practice, this means establishing thoughtful workflows and guardrails for generative image and video platforms, and production automation—all while upholding the timeless craft standards and aesthetic integrity that define Faherty's creative voice. 
• Maintain a strong pulse on cultural trends, competitive landscape, and customer insights to keep the brand relevant and forward-thinking.

 

What you’ll have:

• Minimum of 15 years of experience in creative leadership roles, with a track record of evolving and scaling premium or lifestyle brands.
• Exceptional creative vision with a refined aesthetic sensibility across typography, photography, motion, and digital design.
• Proven ability to lead large-scale, integrated campaigns from concept through execution across multiple channels.
• Strong leadership presence, with experience managing, mentoring, and growing creative teams.
• Strategic mindset with the ability to translate brand direction into impactful creative outputs and business results.
• Fluency in modern content ecosystems, including digital, social, e-commerce, and experiential environments.
• Curiosity and working knowledge of AI tools in the creative space, with an openness to experimenting and integrating new technologies into workflows.
• Experience working cross-functionally and influencing senior stakeholders across an organization.
• Strong operational and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• A balance of strategic leadership and hands-on engagement when needed.
• A passion for storytelling, craftsmanship, and pushing creative boundaries in service of the brand and customer.

 

We aim to pay competitively for our size and industry. The base salary range for this position is $250,000 - $275,000 USD, but we will consider location, skill level and experience to determine the final offer.

Why us you ask!

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount

 

If you are a California resident, please review the additional privacy disclosures available in our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act ("CPRA") in our Notice to California Residents. 

 

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. Employees should embody the five core values of the Faherty team:

1. Always Innovate, constantly seeking creative ways to improve and drive forward.
2. Bring Day One passion, energy, and grit to every challenge, iterating relentlessly to exceed expectations.
3. Move forward as one with a shared purpose, All Together, fostering inclusivity and collaboration across teams.
4. Harness the Power of Positivity, even when things get tough we’re leading with optimism and resilience in every interaction with our team, customers, and communities.
5. Deliver with a Timeless focus, ensuring quality and long-term impact in all efforts.

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place!