Senior Manager, Portfolio Marketing (R-19293)

D&B · Jacksonville - Florida - United States

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The Senior Manager, Portfolio Marketing is a strategic marketing leader responsible for shaping and activating go-to-market strategy across a portfolio of solutions, with emphasis on digital marketing, audience engagement, and customer experience. This role serves as a critical bridge between sales, demand generation, clients, and product functions.

The Senior Manager, Portfolio Marketing owns portfolio-level positioning and messaging across internal brand channels and customer campaigns, including web, content, paid media, email, and lifecycle programs. This role brings a consultative approach, a deep understanding of buyer journeys, and the ability to leverage data and digital performance insights to optimize outcomes across commercial channels.

Responsibilities:

  • Lead digital go-to-market strategy across internal brand channels and customer-facing campaigns, integrating messaging, content, and digital activation to drive measurable business impact.
  • Partner with sales and client-facing functions on positioning and customer conversations, guiding integrated digital campaign activation and refining messaging based on customer feedback and performance data.
  • Own portfolio-level positioning, messaging, and value propositions that support multiple solutions and buyer personas across digital and commercial channels.
  • Translate market insights, audience data, and client needs into compelling campaigns and experiences across channels that drive measurable business outcomes.
  • Play a visible role in client engagement by leading calls, strategy sessions, and workshops, turning insights into actionable go-to-market strategy.
  • Lead presentations and strategic discussions with clients and internal stakeholders to reinforce value positioning, highlight differentiation, and drive results.
  • Interpret digital performance metrics, campaign results, and customer insights to optimize messaging, channel investment, and go-to-market decisions.
  • Lead, coach, and develop marketing team members, fostering a culture of accountability, engagement, and continuous improvement.

    • Skills Needed:

    • 5+ years of experience in B2B marketing, product marketing, or portfolio marketing, with demonstrated success developing go-to-market programs and digital marketing campaigns.

    • Experience in complex, multi-solution B2B, SaaS, or data-driven marketing environments, preferred.

    • Proven ability to develop and own portfolio-level positioning, messaging, and value propositions that support multiple solutions and buyer personas.

    • Strong experience leading digital marketing programs across web, content, email, paid media, and campaign activation, with accountability to measurable business outcomes.

    • Ability to engage directly with clients and customer-facing functions, leading presentations, workshops, and strategy discussions with stakeholders at all levels.

    • Deep understanding of buyer journeys, persona development, segmentation, and how digital experiences influence evaluation and purchase decisions.

    • Demonstrated success partnering with internal teams to deliver integrated go-to-market plans.

    • Ability to interpret digital performance metrics, campaign results, and customer insights to optimize messaging, channels, and investment decisions.

    • Strong written and verbal communication skills, with the ability to translate complex solutions into clear, compelling narratives for clients and internal leaders.

    • Hands-on experience with platforms such as Salesforce, marketing automation tools, CMS, or analytics dashboards.

    • Certification in Google Analytics, Google Marketing Platform, HubSpot, Adobe, or comparable digital marketing platforms, preferred.

    • Training or certification from Pragmatic Institute, Product Marketing Alliance, or equivalent portfolio or product marketing programs, preferred.

    • Show an ownership mindset in everything you do; be a problem solver, be curious and be inspired to take action, be proactive, seek ways to collaborate and connect with people and teams in support of driving success.

    • Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.

    • Where applicable, fluency in English and languages relevant to the working market.

    Education:

    Bachelor’s degree in marketing, Business, Communications, or related field.

    Master’s Degree Preferred.

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