Senior Manager of Social & Content Marketing

We are seeking a strategic and execution-focused Social & Content Manager to lead the planning, creation, and distribution of Weave’s social presence and content ecosystem.

This role sits at the center of how our brand shows up in the market—owning social strategy, driving content creation, and ensuring content is effectively distributed, amplified, and optimized across channels. You will translate high-level priorities into clear plans, manage workflows, and work across internal teams, contractors, and external agencies to scale content production and impact.

The ideal candidate is both a strong strategist and operator—someone who understands how to build and grow a modern content engine that drives demand, supports customers, and expands our partner ecosystem.

• This position will be hybrid (remote/in office) based out of our Lehi, UT HQ.

• Reports to: Head of Content & Marketing Campaigns

What You Will Own

1. Social Strategy & Execution (Primary Ownership)

• Own and evolve Weave’s social strategy across key platforms, with a focus on consistency, quality, and growth

• Translate business and marketing priorities into a clear, actionable social and content plan

• Define content themes, formats, and posting cadence aligned with brand and messaging

• Ensure a strong, consistent voice across all social channels

• Identify opportunities to expand reach, engagement, and content performance

2. Content Creation, Testing & Optimization

• Develop content concepts and creative approaches aligned with strategic priorities and audience needs

• Lead ongoing testing of content formats, messaging, and distribution strategies

• Optimize content based on performance signals, including engagement, pipeline contribution, and broader business impact

• Support development of corporate thought leadership, brand narratives, and solution-based storytelling

• Build content as a scalable engine that supports:

  • Demand creation

  • Customer retention and lifecycle expansion

  • Partner ecosystem growth

3. Content Distribution & Amplification

• Lead distribution of content across social and related channels to maximize visibility and impact

• Extend the life of core content (video, written, and campaigns) through repurposing and sequencing

• Ensure content is tailored appropriately for each platform and audience

• Coordinate publishing schedules and maintain a consistent cadence

• Continuously refine how content is packaged and delivered for performance

4. Storytelling Across Channels & Voices

• Develop and execute storytelling strategies that leverage a mix of voices and perspectives

• Collaborate with internal teams, partners, and external contributors to bring stories to market

• Support amplification of content through:

  • Industry influencers and opinion leaders

  • Strategic partners and collaborators

  • Internal champions and spokespeople

• Ensure storytelling is cohesive across channels while tailored to each audience and platform

5. AEO (AI Engine Optimization) Strategy & Execution

• Develop and execute a strategy to optimize content for AI-driven discovery and search (AEO)

• Identify opportunities to structure content for visibility across AI-powered platforms and search experiences

• Ensure content is created and formatted to align with evolving search and discovery behaviors

• Partner with content and SEO stakeholders to integrate AEO into broader content strategy

• Continuously test and refine approaches to improve discoverability and long-term content value

6. Project Management & Execution

• Own end-to-end execution of social content and supporting initiatives from planning through delivery

• Build and manage content calendars, timelines, and workflows

• Coordinate across teams to ensure alignment and on-time execution

• Proactively identify and resolve bottlenecks to keep work on track

• Ensure all outputs meet quality standards and align with brand and messaging

7. Cross-Functional & Partner Coordination

• Partner closely with internal teams to align content with broader marketing initiatives

• Work with contractors and external agencies to scale content production and execution

• Manage communication, timelines, and deliverables across contributors

• Ensure clear ownership and visibility across all active workstreams

8. Content Production & Workflow Optimization

• Oversee execution of social-first content across formats (short-form video, posts, supporting assets)

• Streamline production workflows to increase output and efficiency

• Build and maintain systems for tracking content, approvals, and publishing

• Improve processes to reduce manual work and enable scalable execution

What You Will Need to Accomplish the Job

• 4–6+ years of experience in social media, content marketing, or related roles

• Strong understanding of social platforms, content formats, and distribution strategies

• Experience developing content strategy and executing across multiple channels

• Strong project management and organizational skills

• Excellent written communication and storytelling ability

What Will Make Us Love You

• Experience working with external agencies or contractors

• Experience scaling content programs and production workflows

• Familiarity with SEO and emerging AEO strategies

• Experience working with video and short-form content

• Strategic thinker with strong execution skills

• Highly organized and detail-oriented

• Strong instincts for content, storytelling, and audience engagement

• Proactive and solution-oriented

• Comfortable operating in a fast-paced environment

• Collaborative and team-focused

Employment with Weave is contingent upon the successful completion of a background check, conducted in accordance with applicable laws.

At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page.

Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

Beware of recruitment fraud. All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.