Retention Marketing Lead, YouTube Music and Premium (Spanish, English)

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

In this role, you will drive sustainable, incremental paid subscriber growth and maximize customer lifetime value for YouTube Music and Premium. You will be responsible for the Paid Member life-cycle marketing programs, from on-boarding to churn prevention. Partnering across Marketing, Product, Engineering and UX, you will work with executive leaders to build the marketing execution infrastructure and measurement solutions that enhance the usefulness and effectiveness of communications. You will develop product marketing road maps to improve utilization, and deliver engaging, data-driven business cases to supercharge our re-acquisition multi-channel programs.

You will manage and develop a team of Product Marketing Managers across multiple sites, fostering a culture of psychological safety, continuous learning, and executional excellence. You will navigate complex global and regional matrices, acting as a mediator to ensure alignment on Objectives and Key Results (OKRs) and go-to-market execution.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing, with a focus on product, growth, performance and life-cycle marketing.
• Experience defining and owning multi-year product and life-cycle marketing strategies using behavioral and measurement insights to develop multi-disciplinary road maps and business cases to grow direct-to-consumer businesses.
• Experience managing cross-functional or cross-team projects.
• Ability to communicate in Spanish and English fluently in order to communicate with stakeholders.

Preferred qualifications:

• Experience in subscriptions marketing.
• Experience building models and building business growth strategy and goals.
• Ability to build global customer marketing programs, leading multidisciplinary teams to grow customer LTV and satisfaction.