The Business-to-business-to-consumers (B2B2C) Shopping and Retail Ads team’s mission is to drive leadership position and ecosystem adoption of Google’s agentic commerce and AI retail solutions through a B2B2C marketing approach.
This unique B2B2C role sits at the intersection of consumer behavior, merchant needs, and retail ad tech during a historic industry shift toward agentic commerce. You will architect global narratives for Google’s next-generation, AI-driven commerce solutions, influencing senior executives and shaping how the retail ecosystem adopts agentic AI.
As a Marketing Manager for Retail and Commerce Narratives, you will shape how Google articulates its value proposition to the retail and commerce ecosystem. Sitting within the Ads Marketing team under Retail Ads Marketing, you will own the end-to-end creation of our core B2B retail and commerce narratives. You will define the yearly messaging framework, ensure alignment with broader Ads and B2C Shopping narratives, and dynamically evolve this story throughout the year—with a pivotal focus on the high-stakes holiday shopping season.
This is a highly cross-functional role requiring a master storyteller who can seamlessly pivot between macroeconomic trends and product details. You will collaborate with global Product Marketing Managers, regional marketing teams, and scaled marketing channels to drive business impact through compelling content, major industry events, and thought leadership channels.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
Based on 1,658 disclosed Marketing salaries on RoleSuite, the role pays a median of $140K/year, with most offers between $100K and $179K (10th–90th percentile: $70K–$219K).
This posting lists $141K–$206K, above the $140K market median.
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