Creative Strategist

In this role, you will apply AI-driven approaches to transform how we develop marketing strategies? As a Creative Strategist, you'll have the opportunity to harness the power of AI to transform the way we approach marketing. From tapping into insights through Large Language Models (LLMs) to ideating with tools like Meta AI, and producing content that resonates with our audience, AI is reshaping how marketing content is developed and delivered. We're not just building campaigns, we're building systems of ideas that can feed our auction and maximize our discovery engine. This means we can make the most out of our complex platform ecosystem and deliver results that truly drive business growth. As a member of our team, you'll be part of an experienced group of creatives who leverage AI to develop innovative marketing approaches. You'll have the opportunity to work on high-profile campaigns for some of the world's most exciting brands, and to develop strategies that drive engagement, build brand awareness, and ultimately, drive business results. If you are interested in applying creativity and technology together to solve marketing challenges, we encourage you to apply. Set creative strategy and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta Build relationships and influence with client teams across sales, creative, and agency - that positions Meta for success with large scale companies Build creative solutions that inspire, influence and drive client action Operationalize creative data, metrics and insights approach that identifies the right creative challenges and blockers, tracks progress, and delivers long term sustainable progress Coordinate and align multiple internal cross-functional partnerships that navigate different goals and enable collaborative success Identify client’s creative challenges and developing, deploying and scaling effective ideas and solutions 2+ years of creative experience in large scale/complex creative organizations or nontraditional advertising partners in AI/Messaging/Gaming/AR, or related fields Creative fluency across Meta's suite of ad products from Reels, Feed, Messaging Hands on experience building persuasive presentations, mockups and videos Experience applying AI tools (e.g., generative AI, large language models) to content creation or marketing workflows Consultancy background Data Science experience/knowledge Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)