Cejemly Marketing Lead

Job Summary:

Accountable for the products’ brand management, product development, marketing communications including promotions, pricing, market research and customer service; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels.

Responsibilities:

-        Oversee and direct the efforts of the marketing team which promote products and work with sales team where our products are sitting in to deliver the results;

-        Develops strategic marketing initiatives for the high value products for which there often is no mechanism for reimbursement;

-        Responds to the specific needs of the field force for onco products, ensuring the sale force deliver the results;

-        Optimize product portfolios and increase revenue generation

-        Implement and manage marketing budget;

-        Leverage data and analytics to drive insights;

-        Modify or redirect business intelligence strategy;

-        Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth

-        Ensure compliance with all applicable internal and external standards;

Education and Experience:

• University graduate with qualification in Strategy, Finance, Marketing, Commercial or similar fields – MBA preferred;

• Demonstrated ability to lead, motivate and provide professional development;

• 8+ years’ experience in Marketing, Strategy, Business Planning, Commercial and/or Finance related roles – with particular emphasis on marketing and strategy;

• Demonstrated ability to work effectively across cultures and  the agility to deliver results quickly in new and unfamiliar situations;

• Proven track record of building and executing marketing and commercial plans for growth and mature brands;

• Deep experience in global and/or China pharmaceutical industry;

Technical Skills Requirements:

• Marketing expertise - well-rounded marketing experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends;

• Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance;

• Strategic Agility – Broad knowledge & learning agility to develop clear perspectives on the business opportunities and challenges; Articulately paint credible pictures and visions of possibilities and likelihood; Ability to create competitive strategies and breakthrough plans;

• Analytical Skill – Excellent ability to review and use data to develop insights and support decisions;

• Innovative – Think out of box with ability to turn new ideas into tangible solutions; effectively challenge the status quo and bring different perspectives to the local China team;

• Dealing with Ambiguity – Effectively cope with changes; Make decision and act without complete information; Comfortable with risk and uncertainty;

• Communication – Excellent presentation and influencing skill and ability to interact with high level senior executives internally and externally;

Expect candidates to demonstrate these commercial /management competencies

•      Market Customer and Competitor Insight and Focus

•      Experienced in highly competitive markets

•      Strategies & operational business / Marketing Planning (in- and above-market)

•      Marketing Innovation

•      Data analysis, interpretation and communications

•     Performance and Program Metrics (strong track record of high performance)