Performance Media Associate (Paid Social)

Open position in St. Louis, MO; Portsmouth, NH; or Kansas City, MO. Hybrid work schedule: 2 days in the office, 3 days working from home.

 

Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

 

Overview:

The Performance Media Associate (Paid Social) is responsible for supporting our Planners and PPC specialists in the day-to-day. The ideal candidate will be proactive, detail-oriented, and adept at managing tasks to keep projects on track.. This role reports to the Associate Director, Paid Search & Social.

 

Essential Duties and Responsibilities (Other duties may be assigned)

• Responsible for the day-to-day coordination/execution and management of media plans and schedules and working closely with Planners to learn campaign needs to function proactively versus reactively
• This requires fluency in ad-planning tool, ad-server, and reporting systems once trained
• Ensures Planners are receiving requested information from partners in due time and following up when necessary
• Holds Planners accountable for keeping the status of RFPs, proposals, and orders current in the ad-planning tool
• Creates spec doc and UTMs for Planners review/ approval and trafficking to Producers
• Spearheads creative review, campaign set-up, and trafficking along with partner QA and ad-ops access/ reporting set-up
• Verifies appropriate data filters through and/or reporting set-up across all partners/ channels as well as develops and maintains a client-friendly screenshot/ proof-of-purchase (POP) deck with campaign ads
• Works with multiple sources of analytics to be able to ensure the correct data is being used for Planner analysis and optimization and scheduled reporting

 

• Efficient Tools and Systems Management:
  • Manage ad-planning tools, servers, and reporting systems efficiently.
  • Ensure timely information delivery to Planners and PPC Specialists.
  • Maintain accurate data filters, reporting setups, and client-friendly decks.
  • Campaign Coordination and Implementation:
  • Create campaign documents, facilitate trafficking, and oversee the creative review.
  • Coordinate with PPC Specialists for day-to-day campaign execution.
  • Ensure completeness of campaign implementations and accountability of specialists.

 

• Analytics, Optimization, and Trends Research:
  • Utilize multiple analytics sources for analysis and optimization.
  • Research media and PPC trends for strategic planning and presentations.
  • Gather data to equip specialists for strategic recommendations.

 

• Technology Proficiency and Management:
  • Maintain proficiency in PPC platforms and media technology stack.
  • Understand and manage tools including Campaign Manager, Meta Ads Manager, Google Ads, etc.

 

• Expense Tracking, Billing, and Task Management:
  • Monitor expenses on paid social platforms for accurate billing.
  • Proactively manage tasks to keep projects on track.

 

• Communication and Collaboration:
  • Spearhead creative review, campaign set-up, and trafficking.
  • Coordinate with PPC Specialists for information exchange and optimization recommendations.
  • Make budget adjustment recommendations based on campaign performance insights.

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Excellent organizational skills, multi-tasking capabilities, and attention to detail.
• Willingness and ability to follow process.
• Results-driven and passionate about putting in the work to garner success.
• Fundamental knowledge of media planning and buying (cross-channel).
• Strong project management skills.
• Exceptional communication, writing, and interpersonal skills.
• Strong quantitative and analytical skills.
• Comfortable working with budgets and numbers.
• Self-motivator with proven ability to work under pressure and complete tasks in a timely manner.
• Have the ability to positively reinforce the Planners in building and nurturing partner relationships.
• High level of proficiency in MS Excel, Word, and PowerPoint & the Google equivalents (Sheets, Docs, Slides).
• Experience with Meta and Google products in general; Meta Ads Manager, Campaign Manager, Google Tag Manager (GTM), Google Analytics (GA), Google Ads is a plus.

Education & Experience

• 0–2 years of experience.
• Bachelor’s degree or equivalent experience in a related field.

Total Perks Package

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 2 days in the office, 3 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave