Senior Director, Global Media Planning

2161 - Senior Director, Global Media Planning

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Media Futures Group 

Media Futures Group (MFG) is a bespoke, global agency solution powered by WPP Media and EssenceMediacom dedicated to managing Google’s media strategy, creative, and data-driven advertising. It brings together integrated experts to drive brand and business outcomes.

About the Role

As our Senior Director within the Global Planning Discipline, you will be at the forefront of shaping the future of Global Media Planning approach. Based in London, but operating with both a Global and an EMEA lens, you will tackle the complex challenge of driving architectural consistency across Global Central Projects. Your impact will be felt in how we redefine global standards for video and social planning, ensuring our measurement approaches are seamlessly integrated with planning capabilities. Beyond strategy, you will play a pivotal role in bridging the gap between global vision and local execution, partnering with Global Operation Centres to ensure that our talent, skills, and capabilities are perfectly calibrated to meet the diverse needs of local markets around the world.

Some of the things we’d like you to do:

• Take ownership of specific central projects, be the Planning subject matter expert, and deliver across identified scope of works.
• Collaborate closely with Analytics, Activation and Strategy teams to ensure Planning best practices are aligned with upstream and downstream processes.
• Collaborate closely with the local market teams to deliver locally relevant campaigns.
• Drive internal thought leadership and team process/workflow enhancement, increasing work quality, making us more efficient, and improving team satisfaction.
• Be technology-first, and be able to drive adoption, support with training, and identify new areas of efficiencies.
• Work closely with Global and Regional Planning leads, and feed into future thought leadership and operational change.

A bit about yourself:

• Proven experience in media at Director level, gaining solid understanding of the principles of marketing and advertising.
• Experience in digital advertising.
• A deep understanding of the Global Media Platforms, particularly the Google stack and Meta.
• An active interest in digital media and how digital innovation is driving change across all markets.
• Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed.
• A deep understanding of audience data, and how they translate into addressable audiences.
• Knowledge of 3rd party research tools and how they impact planning decisions.
• Exceptional verbal & written communication skills - ability to think on your feet.
• Experience working with teams who are out of timezone.
• Strong analytical skills - ability to analyze raw data, identify true insight and develop actionable recommendations. A natural affinity with numbers is a must.

Life at WPP Media & Benefits: 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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