Marketing Manager, CRM

THE ROLE

At Grove, we believe that the products you bring into your home shape your long-term health, as well as the health of the planet. We are looking for a technically sharp, analytically driven marketer to join our CRM team and help share this message with millions of customers.

This person has a deep command of modern CRM — not just executing campaigns, but understanding the technical architecture behind them, designing tests that generate real insight, and optimizing relentlessly toward outcomes. They thrive in complexity: managing a sophisticated trigger ecosystem and bringing a performance lens to everything they touch. 

This person is AI-native — they reach for AI tools instinctively to work faster, write better, and unlock capabilities that would otherwise require engineering resources. While much of this work lives in lifecycle and trigger programs, it spans the full CRM toolkit — email, push, SMS, in-app — and extends into broadcast campaigns as well. This is a highly collaborative role, working closely with teammates in CRM, Product, Engineering, Analytics, Creative, and Merchandising to build experiences that are technically excellent and genuinely resonant with the customer.

WHAT YOU’LL OWN

• Own and optimize Grove's lifecycle and trigger ecosystem — including complex Braze canvases, targeting and exclusion logic, Liquid personalization, and technical integrations with Shopify and Recharge
• Design, execute, and operationalize A/B and multivariate tests across channels, maintaining an ongoing testing pipeline that compounds learnings over time
• Build, QA, and deploy campaigns and canvases directly in Braze across email, push, SMS, and in-app channels
• Analyze campaign and trigger performance on a weekly and monthly basis, translating data into actionable insights
• Bring a strategic lens to lifecycle program decisions — contributing a point of view on what to prioritize, what to test next, and where the biggest opportunities are
• Collaborate cross-functionally — including playing a key role in integrating CRM with new personalization and loyalty infrastructure

ABOUT YOU

• 5+ years in CRM or lifecycle marketing, ideally at a multi-category DTC retailer
• A genuine AI-native mindset — actively using AI tools to accelerate execution, enhance personalization, dig into data, and push the boundaries of what a lean team can accomplish
• Deep, hands-on experience with Braze — including canvases, campaigns, content blocks, Liquid logic, segmentation, and custom events; experience with an equivalent enterprise ESP considered for exceptional candidates
• Comfort with technical complexity: custom event payloads, Shopify catalog integrations, subscription platform data (Recharge a plus), recommendation algorithms (Constructor.io a plus), and knowing when and how to request new data or events from Engineering
• Proven A/B testing chops — not just running tests, but designing them well, measuring them correctly, and building on what you learn
• Strong analytical instincts and a habit of tying work back to business outcomes, not just execution metrics
• Solid HTML/CSS proficiency, including the ability to build and modify email templates, troubleshoot rendering issues, and work confidently with dynamic content
• Enough creative range to craft compelling messaging and contribute meaningfully to briefs — you don't need to be a copywriter, but you know what good looks like and can get there yourself when needed
• Ability to operate with autonomy and bring strategic perspective — we're looking for a thought partner, not just a builder

WHAT'S IN IT FOR YOU

• This full-time, exempt position is remote for candidates based in the following states: California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, Missouri, and Massachusetts.
• Competitive benefits - medical, vision, dental 
• Equity - shared success is core to our mission 
• Flexible Paid Time Off - we care most about results
• Free VIP membership and 50% employee discount
• Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!

COMPENSATION

The salary range for this role is $130,000-160,000. Our compensation bands are determined based on market-specific demands, meaning that the top of our salary range is reserved for the most experienced candidates in the highest cost of living areas across the country. In addition to the base salary, this role is eligible for an annual incentive target and equity.