This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Experiential Marketing Manager based in the United States.
This role is a high-impact, hands-on position responsible for driving brand presence and pipeline generation through industry events, trade shows, and conferences across North America.
You will own the full lifecycle of experiential marketing initiatives, from selecting and planning events to executing on-site activations and measuring post-event ROI.
The position plays a key role in shaping how the brand is perceived in the market, turning physical event presence into measurable business outcomes.
You will collaborate closely with sales, marketing, and product teams to ensure every event drives meaningful engagement and qualified pipeline.
A strong focus is placed on operational excellence, logistics coordination, and flawless execution under fast-paced conditions.
You will also contribute to strategic decisions around event selection, budgeting, and performance optimization.
This is a remote, U.S.-based role with significant travel requirements across major industry hubs.
Accountabilities:
- Own the end-to-end planning and execution of industry events, trade shows, and conferences, including logistics, booth setup, and on-site management.
- Research, evaluate, and select high-impact events aligned with target audiences and revenue objectives, maintaining a forward-looking event calendar.
- Negotiate contracts with vendors, organizers, and venues, including sponsorships, booth space, speaking opportunities, and add-ons.
- Coordinate all event logistics, including travel, accommodations, booth materials, lead capture systems, swag, and production assets.
- Act as the primary on-site representative, ensuring smooth execution, troubleshooting issues in real time, and maintaining brand presence quality.
- Partner with sales teams to drive pre-event outreach, on-site meetings, and post-event follow-up to maximize pipeline generation.
- Develop and execute pre- and post-event marketing campaigns in collaboration with broader marketing teams.
- Manage event budgets, track spend, forecast costs, and optimize ROI across all activations.
- Define KPIs for each event and deliver performance reports analyzing leads, pipeline impact, and overall effectiveness.
Requirements:
- 1–4 years of experience in event marketing, field marketing, experiential marketing, or event coordination within a B2B or tech environment.
- Proven ability to plan and execute events end-to-end, including logistics, vendor coordination, and on-site execution.
- Experience managing event budgets, forecasting costs, and optimizing spend for ROI.
- Strong understanding of performance tracking, KPIs, and pipeline-driven event reporting.
- Hands-on experience using AI tools to improve marketing workflows (research, outreach, reporting, or automation) is strongly required.
- Familiarity with CRM tools such as HubSpot is preferred.
- Excellent project management and organizational skills, with the ability to manage multiple moving parts under tight deadlines.
- Strong negotiation and vendor management capabilities.
- Excellent communication skills, with the ability to engage stakeholders, executives, and prospects effectively.
- Comfortable working in fast-paced environments and traveling 30–50% across North America (and potentially internationally).
Benefits:
- Competitive annual salary: $80,000 – $108,000, plus performance-based bonuses.
- Remote work flexibility within the United States.
- High autonomy and ownership with minimal bureaucracy.
- Opportunity to work directly with cross-functional sales, marketing, and product teams.
- Fast-track growth opportunities for high-performing talent.
- Exposure to high-visibility, revenue-driving marketing initiatives.
- Paid time off and supportive work-life balance policies.
- Access to software tools for upskilling and productivity.