This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Regional Marketing Lead based in India.
This role is a key regional marketing position focused on driving demand generation, strengthening market presence, and enabling commercial success across the life sciences and biopharmaceutical ecosystem. You will be responsible for designing and executing impactful marketing initiatives that directly support sales growth and pipeline development across India. The position sits at the intersection of marketing strategy, field engagement, and commercial execution, requiring strong collaboration with sales, product, and global marketing teams. You will play a critical role in translating complex scientific solutions into clear value propositions that resonate with customers and key opinion leaders. The role also involves monitoring market dynamics, identifying emerging trends, and shaping data-driven marketing actions. Operating in a fast-paced, matrixed environment, you will contribute to both local impact and global campaign execution while helping accelerate innovation in healthcare and therapeutics.
Accountabilities:
- Design and execute regional marketing strategies to drive demand generation and support commercial growth objectives.
- Manage and track marketing-qualified leads (MQLs) in CRM systems, ensuring effective funnel progression in collaboration with sales teams.
- Monitor market trends, competitive landscape, and customer insights to identify growth opportunities and inform marketing actions.
- Lead thought leadership initiatives and key opinion leader (KOL) engagement programs to strengthen market positioning.
- Support sales teams with product positioning, value propositions, and enablement tools for effective customer engagement.
- Contribute to global and regional campaign execution across digital and non-digital channels in a cross-functional environment.
- Manage and optimize marketing budgets to ensure effective allocation and return on investment.
Requirements:
- Bachelor’s or postgraduate degree in Life Sciences or a related scientific discipline.
- 5–7 years of experience in marketing, field marketing, business development, or commercial roles within life sciences or biotech industries.
- Strong experience in demand generation, market intelligence, and sales enablement activities.
- Solid understanding of the biopharmaceutical and biosimilars ecosystem, including regulatory and operational environments.
- Familiarity with CRM systems (SFDC preferred) and funnel management processes.
- Strong analytical and strategic thinking skills with the ability to translate data into actionable marketing plans.
- Excellent communication and stakeholder management skills, with the ability to work effectively in cross-functional teams.
- Ability to spend significant time in the field (approximately 50%) engaging with customers and markets.
Benefits:
- Competitive compensation package aligned with regional marketing leadership roles.
- Performance-based incentives linked to demand generation and commercial impact.
- Flexible working arrangements with hybrid or remote work options depending on structure.
- Comprehensive health insurance and wellness programs.
- Paid time off and additional leave benefits based on policy.
- Opportunity to work across innovative life sciences and biopharmaceutical markets.
- Strong exposure to global marketing campaigns and cross-functional strategic initiatives.
- Continuous learning opportunities and career development within a global organization.