Sr. Director of North America Field Marketing

Role Overview

The Senior Director, Field Marketing, Americas is responsible for defining and executing a high‑impact, AI‑enabled field marketing strategy that drives measurable pipeline, revenue influence, and market presence across North America and Latin America.

This role serves as the strategic and operational leader of Americas field marketing, aligning tightly with sales, channel, demand generation, product marketing, and marketing operations to convert regional priorities into scalable, repeatable growth programs. This role is best executed by a leader who puts teamwork first.

The ideal candidate is a modern field marketing executive: deeply metrics‑driven, a full stack marketer, fluent in B2B SaaS GTM motions, experienced with partner ecosystems, and actively leveraging AI to improve planning, execution velocity, personalization, and ROI.

Key Responsibilities

Field Marketing Strategy & Revenue Alignment

• Own the Americas field marketing strategy, aligned to Extreme’s revenue goals, regional sales priorities, and vertical market focus.
• Translate corporate GTM strategy into regional, segment‑specific field plans across Canada, US, and Latin America markets.
• As a strategic partner with Sales and Channel leadership, align plans on where, when, and how investments will generate the highest return.

AI‑Enabled Planning, Execution & Optimization

• Lead the innovative use of AI across field marketing, including:
• AI-enabled creation of repeatable, on brand, bill-of-materials for regional and vertical campaigns
• Predictive account and territory prioritization
• Event and program performance analysis
• AI‑enabled personalization for executive and ABM experiences
• Automated post‑event follow‑up
• Apply AI insights to optimize budget allocation, program mix, and regional investments in real time.
• Champion a test‑and‑learn culture, using AI to shorten feedback loops and continuously improve ROI.

Integrated Field Programs & Experiences

• Own the planning and execution of high‑impact field programs, including:
• Industry and partner MDF events
• Executive dinners and C‑suite engagements
• Roadshows, regional activations, and customer forums
• Account‑based targeted demand (1:1, 1:few)
• Tightly integrated programs with digital demand, ABM, BDR, corporate campaigns, and partner marketing.
• Collaboration with Channel and Partner Marketing to design and execute joint field and MDF programs that accelerate partner‑sourced and partner‑influenced pipeline.
• Drive consistent messaging, positioning, and value articulation in partnership with Product Marketing.

Measurement, Analytics & ROI Accountability

• Own the Americas field marketing results, including:
• Weekly reporting on marketing‑sourced and influenced pipeline
• Revenue impact and deal acceleration
• Program‑level ROI and cost efficiency
• Measure and help teams understand success metrics for every field investment to improve decision-making.
• Use AI and advanced analytics to surface insights, trends, and ROI optimization opportunities.

Leadership & Team Development

• Lead, mentor, and scale a team of regional field marketing leaders and managers.
• Build a teamwork-first, high‑performance, outcomes‑driven culture focused on accountability, innovation, and collaboration.
• Influence cross‑functional stakeholders without relying on heavy process or hierarchy.

Required Qualifications

Experience & Expertise

• 10+ years of B2B field, regional, or integrated marketing experience, including senior leadership roles in a SaaS or enterprise technology environment.
• Proven success driving +$1B pipeline and revenue impact in a B2B Saas technology company.
• Experience supporting direct sales and channel‑led GTM motions.
• Strong understanding of enterprise buying cycles, multi‑stakeholder deals, and executive audiences.

AI, Data & Modern Marketing Skills

• Demonstrated experience applying AI in marketing—beyond experimentation—to improve targeting, execution efficiency, personalization, and ROI.
• Strong analytical orientation with the ability to connect marketing activity to pipeline, revenue, and lifetime value.
• Fluency with CRM, marketing automation, ABM platforms, and analytics tools; comfort partnering deeply with Marketing Ops and RevOps teams.

Leadership & Collaboration

• Executive‑level communication and stakeholder management skills.
• Ability to operate effectively in a fast‑paced, matrixed, global organization.
• Hands‑on leadership style with a bias toward action, experimentation, and continuous improvement.

What Success Looks Like

1. Field marketing is viewed by Sales as a strategic growth engine, not an event function.
2. AI is embedded into how field programs are planned, executed, and optimized.
3. Clear, consistent reporting shows how field marketing accelerates pipeline and revenue.
4. Regional teams execute with teamwork, speed, focus, and confidence—backed by data, not intuition.

Benefits and Total Rewards:

Extreme Networks offers a comprehensive benefits package. Specific benefits vary by country and may include:

•    Medical, dental, and vision insurance

•    Flexible work schedules and work-from-home opportunities where role permits

•    Paid time off, including open time off in eligible markets and statutory leave in all markets

•    Paid holidays in accordance with local practice

•    Retirement savings programs, including 401(k) matching in the United States

•    Employee Stock Purchase Program, where eligible

•    Adoption assistance and fertility treatment support, where eligible

•    Flexible spending accounts, where eligible

•    Employee assistance program

•    Tuition reimbursement, where eligible

•    Life and disability insurance

Benefits eligibility is based on country of employment, role, and employment status. Complete benefits details will be provided during the interview process and in the formal offer of employment.

Equal Employment Opportunity

Extreme Networks, Inc. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We are committed to taking affirmative action to employ and advance in employment qualified protected veterans, including disabled veterans, recently separated veterans, active-duty wartime or campaign badge veterans, and Armed Forces service medal veterans.

Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (for example, stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks. We encourage people from underrepresented groups to apply.

Fair chance and background checks

Extreme Networks will consider qualified applicants with criminal histories in a manner consistent with the California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Los Angeles County Fair Chance Ordinance for Employers, Philadelphia Fair Criminal Record Screening Standards Ordinance, Illinois Human Rights Act, Cook County Human Rights Ordinance, Seattle Fair Chance Employment Ordinance, and the San Francisco Fair Chance Ordinance. An applicant's conviction history will not be considered until after a conditional offer of employment has been made. Following any individualized assessment, applicants will be provided with the opportunity to respond before any adverse action is taken.

Extreme Networks does not seek salary history information from applicants and will not rely on salary history in determining whether to offer employment or in setting compensation.

Reasonable accommodation

Extreme Networks is committed to providing reasonable accommodations to qualified applicants with disabilities throughout the application, interview, and hiring process. If you require a reasonable accommodation to participate in the application or interview process, please contact [insert contact email and phone]. All requests will be handled confidentially.

Use of artificial intelligence in hiring

Extreme Networks may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are made by humans. Applicants have the right to request human review of any automated decision affecting their candidacy and to request information about how their personal data is processed. To exercise these rights, please contact [insert contact email].

Data privacy

Personal data provided during the application process will be processed in accordance with Extreme Networks' Candidate Privacy Notice, which is available at https://www.extremenetworks.com/about-extreme-networks/company/legal/privacy-and-cookies-policy. For applicants in the European Economic Area, United Kingdom, and other jurisdictions with comparable data protection laws, the Candidate Privacy Notice describes your rights regarding your personal data.

About Extreme Networks

Extreme Networks, Inc. (NASDAQ: EXTR) creates effortless networking experiences that enable people and organizations to advance. We push the boundaries of technology by leveraging machine learning, artificial intelligence, analytics, and automation.

Learn more at www.extremenetworks.com, or follow us on LinkedIn, X, and Facebook.