Organic search is evolving fast. AI tools are reshaping how information is discovered, and being visible in those results takes a different approach to traditional SEO. This role will own organic performance end-to-end, ensuring the website is well optimised to surface across every organic touchpoint. You’ll also be responsible for maximising digital visibility and running experiments to find what moves the needle.
Run week-on-week on-page analysis and optimisations across our highest-priority pages. Identify and implement changes that improve rankings, traffic and conversions.
Design, run and analyse conversion rate optimisation (CRO) experiments from ideation through to results, using what you learn to shape the next round of testing.
Research and build new intent-led pages and use cases, taking opportunities from keyword research all the way through to published.
Grow SafetyCulture’s presence in AI-powered search by building and optimising content that gets cited in large language model (LLM) results.
Keep the site healthy by proactively catching indexation, crawlability and 404 issues and driving them to resolution with the web team.
Produce weekly performance reports and ad hoc deep-dives that translate complex data into clear, actionable insights for both technical and non-technical stakeholders.
Champion SEO best practice across content and outreach teams, maintaining documentation and proactively sharing learnings that improve output across the site.
Drive cross-functional SEO projects from brief to delivery, coordinating across content, web and marketing teams and keeping momentum without direct authority.
Brings senior-level SEO expertise, with a track record of owning on-page optimisation at scale across a high-volume site — typically built over 2–3 years in a senior role.
Technical Skills
Demonstrated ability to prioritise across competing workstreams and make independent decisions on what to test, fix or build next.
Proven track record of running on-page SEO optimisations at scale on a high-volume site, with a clear ability to prioritise what moves the needle.
Strong keyword research skills with the ability to identify intent-led opportunities and match them to the right page types and content formats
Hands-on experience with CRO, including hypothesis development, test setup and results analysis.
Solid technical SEO foundations across crawlability, site architecture, canonicalisation, indexation, sitemaps and structured data, with enough depth to diagnose issues and communicate effectively with developers.
Proficient with Google Search Console, Ahrefs and Screaming Frog; comfortable building reports and working with data in Google Sheets.
Experience working in Contentful or a comparable CMS, with the ability to publish and update pages without developer support.
Able to write and publish SEO-optimised content independently across a range of page types and formats.
Behavioural skills
Spots problems and opportunities before being asked and acts on them.
Turns complex performance data into a clear story and recommendation for both technical and non-technical audiences.
Works effectively across content, engineering and marketing teams, and is able to move things forward without direct authority.
Adapts quickly as search evolves, whether that's algorithm updates, new formats or shifts in AI search behaviour.
Organised and methodical with the ability to keep multiple workstreams, experiments and projects moving at once.
Documents learnings and shares them so the whole team improves.
AI skills
Uses AI tools, like Claude, to accelerate content drafting, iteration and optimisation workflows, with practical experience applying them to real SEO tasks.
Builds and uses AI workflows and agents to reduce manual work, automate repetitive analysis and scale output without scaling effort.
Understands how large language models (LLMs) surface and cite content, and uses that to inform on-page and content decisions that build share of voice in tools like ChatGPT and Perplexity.
Website health score (Ahrefs) sits at 95 or above, with indexation and crawl issues caught and resolved quickly
AI citation share of voice grows quarter-on-quarter, backed by a clear and documented strategy
CRO experiments run on a steady cadence, informed by previous results and contributing to measurable improvements in non-brand conversion rate
New intent-led pages are published consistently and are driving organic keyword growth
Weekly and ad hoc analysis lands on time with insights the team can act on
Organic search contributes measurably to non-brand pipeline growth, with clear attribution from keyword to conversion.
Global Marketing Team, Digital Acquisition, Organic Growth Team
Based on 1,674 disclosed Marketing salaries on RoleSuite, the role pays a median of $137K/year, with most offers between $99K and $178K (10th–90th percentile: $70K–$218K).
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