Copywriter

Fi · New York, NY

Welcome to Fi.
 
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
 
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
 
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
 
Fi is looking for a Copywriter! 

This isn't a "write one campaign a quarter" role. You'll be in it daily, writing and refining the copy that keeps Fi moving across performance ads, emails, social, and everything in between. You'll work at the intersection of brand and marketing, doing a mix of net new writing and sharpening copy that comes in from other teams.

What You'll Do:

  • Write and refine copy across paid social, organic social, email, the Fi app, and landing pages
  • Review and edit copy from other teams to ensure it's on-brand, accurate, and sharp
  • Translate product features and technical specs into clear, concise, personality-driven messaging
  • Work within tight character limits and platform constraints without losing voice or impact
  • Support campaign concepting alongside designers and marketers
  • Proofread with precision, catching errors before anything goes out the door
  • Bring fresh ideas to the table while staying grounded in what drives performance

    • What You'll Bring:

  • 2-4 years of copywriting experience, agency or in-house
  • A portfolio that shows range: brand voice, performance copy, social, and email
  • Comfort toggling between punchy short-form and longer narrative copy
  • Experience proofreading and editing, not just writing from scratch
  • Strong attention to detail and reliable time management in a fast-paced environment
  • A collaborative mindset and the ability to communicate between different teams
  • Familiarity with DTC or consumer brands is a plus, pet or tech space is even better

    • Why You'll Love Us:

  • Time to Recharge: Enjoy flexible PTO to take the breaks you need.
  • Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
  • Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
  • Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
  • Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
  • Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
  • Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.

    • Marketing pay context

    Based on 1,568 disclosed Marketing salaries on RoleSuite, the role pays a median of $140K/year, with most offers between $100K and $180K (10th–90th percentile: $73K–$220K).

    This posting lists $70K–$90K, below the $140K market median.

    See the full Marketing salary breakdown →
    Apply →

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