We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.


The Waters Advanced Diagnostics Molecular Women’s Health Business Development Leader is responsible for driving new market development, customer acquisition, and revenue growth by identifying and executing high-impact commercial opportunities. This role focuses on expanding into new channels, partnerships, and customer segments, building scalable pathways for long-term growth.
Acting as a strategic growth driver, this position partners across Sales, Marketing, and Product teams to develop new business models, activate new partnerships, and accelerate adoption of Waters Advanced Diagnostics at-home and diagnostic solutions.
Key Responsibilities
New Market Development & Expansion
Identify, assess, and prioritize new markets, customer segments, and commercial opportunities to expand the Waters Advanced Diagnostics Molecular Women’s Health footprint.
Analyze market trends, competitive dynamics, and customer needs to uncover untapped growth opportunities
Develop and execute entry strategies for emerging channels (telehealth, retail health, end to end marketplaces)
New Business Creation & Customer Acquisition
Drive net new business opportunities by building and executing targeted acquisition strategies
Lead the development and execution of customer contracts to generate incremental revenue
Own the end-to-end business development lifecycle from opportunity identification through deal closure
Strategic Partnerships Development
Establish and grow strategic partnerships across healthcare ecosystems, including telehealth, retail health, and distribution partners.
Build executive-level relationships with key stakeholders to co-create innovative business models and growth initiatives
Identify and activate non-traditional partnerships that expand reach and unlock new revenue streams
Drive sales and marketing support as needed
Match new partnerships with existing customers to drive growth opportunities
Go-to-Market Strategy & Innovation
Partner with cross-functional teams to design and execute go-to-market strategies for new offerings and markets
Shape value propositions and commercialization strategies tailored to new customer segments
Support new product launches with a focus on rapid adoption and market penetration
Pipeline Development & Performance Management
Build and manage a robust pipeline of new business opportunities aligned to growth targets
Track and optimize key metrics including pipeline growth, conversion rates, and revenue outcomes
Leverage data and analytics to continuously refine market entry and acquisition strategies
Strategic Planning & Insight Generation
Contribute to annual and long-term strategic planning by identifying growth drivers and market opportunities
Translate insights into actionable strategies that influence investment and prioritization decisions
Provide regular updates to senior leadership on market trends, performance, and emerging opportunities
Key Competencies
Growth Orientation: Proven ability to create new revenue streams and expand into new markets
Strategic Thinking: Ability to translate market insights into actionable growth strategies
Partnership Leadership: Builds relationships that drive business expansion and innovation
Entrepreneurial Mindset: Comfortable operating in ambiguity and building new capabilities
Analytical Rigor: Strong financial modeling, ROI analysis, and market evaluation skills
Influence & Communication: Ability to engage and influence senior stakeholders
Qualifications
Bachelor’s degree in Business, Marketing, or related field (MBA preferred)
10+ years of experience in business development, new market development, or strategic growth roles
Proven track record of launching new markets, securing new customers, and driving revenue growth
Experience working with channel partners, distributors, or emerging healthcare delivery models
Demonstrated success in negotiating complex agreements and building scalable partnerships
Success Metrics
Net new customer acquisition
Incremental revenue from new business
Pipeline growth and conversion rates
Contract execution timeline
Strategic partnership impact and scalability
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Compensation
The expected compensation range for this role is $132,900 - $212,600. Final compensation will be determined based on experience, skills, and geographic location.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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