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Updated 2026-06-20 18:00 UTC·© 2025–2026 RoleSuite
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Senior Key Account Manager / Group Key Account Manager (m/f/d)

LEGO · München

Job Description

We are looking for a commercially minded and energised Senior Key Account Manager to lead a team of 3 and support growth in our Europe Central Business Unit at the LEGO Group!
 

Please note: This position will be based in our LEGO® Sales Office in Grasbrunn and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.

Core Responsibilities

  • Owns the business across several key retail partners across the DACH region from strategy to execution, owning a multi-million Euro business that is key for the success of the LEGO Group in DACH, today and in the future.

  • Leads and mentors a team, ensuring performance alignment, skill enhancement, and fostering a collaborative, high-performing team culture.

  • Drives and creates the channel strategy for all retailers in the sub-channel, ensuring alignment with the overall commercial strategy in close collaboration with the Channel Sales Director.

  • Builds and maintains strong, strategic relationships with retail partners to ensure customer satisfaction and long-term partnership success.

  • Leads own negotiations for key contracts and agreements with our partners, ensuring terms align with company objectives and promote mutual growth.

  • Leads cross-functional collaboration with logistics, marketing, or (regional) commercial teams to ensure operational excellence and the further development of best-in-class ways of working.

Play your part in our team succeeding!

We are a deeply professional sales team collaborating effectively across Europe Central (D-A-CH) to improve the business potential of the channel, whilst building the brand through engaging online and in-store experiences targeting both consumers and shoppers. This role is one of our key functions to foster and drive our Business. We do this in full partnership with our internal and external stakeholders, first with our customers by acting in alignment with our LEGO values and by working together in our highly motivated team, in an environment of high performance and a sense of human needs.

Do you have what it takes

  • Several years of experience in managing major accounts in the German Grocery, Drug trade landscape with demonstrated success in driving sales and profitability. 

  •  Proven experience and a growth mindset when it comes to leading and developing teams successfully, with a demonstrated ability to inspire, mentor, and drive high performance in a dynamic environment.

  • Expertise in combining market trends, sales performance & customer data to derive customer & channel strategies.

  • Strong track record of negotiating favourable terms and maintaining productive relationships with key account customers.

  • Ability to work cross-functionally and effectively communicate strategies, goals, and performance updates to internal and external stakeholders.

  • Business fluent German and English language skills.​

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Sales pay context

Based on 5,153 disclosed Sales salaries on RoleSuite, the role pays a median of $118K/year, with most offers between $81K and $170K (10th–90th percentile: $65K–$235K).

See the full Sales salary breakdown →
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