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Updated 2026-06-10 11:00 UTC·© 2025–2026 RoleSuite
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Strategic Account Manager

Nexstar Media Group · MI, Grand Rapids

The Strategic Account Manager works alongside our Account Executives, supporting new business development and existing account growth, while training and enhancing their understanding of digital strategies. As a lead digital specialist, you will coordinate with our Sales Managers and Director of Sales to meet our overall digital revenue goals.

We’re looking for someone who is a team player at heart—someone who is eager to win together.

Responsibilities:

  • Develops and executes sales strategies which result in exceeding revenue targets in digital revenue.
  • Identifies strong prospecting categories and assists the sales team with compelling talk tracks that get their foot in the door.
  • Conducts client discovery meetings and detailed data analysis to provide actionable insights and recommendations for both short-term and long-term digital strategies.
  • Evaluate KPIs, monitor and optimize campaign performance, and clearly communicate performance metrics to advertisers, ensuring they gain maximum value from their investments.
  • Crafts complex strategies and breaking them down into simple, understandable concepts.
  • Develops and cultivates client relationships alongside Account Executives.
  • Drives new business development and active account growth.
  • Supports the training and development of sales professionals.
  • Performs other duties as assigned.

Requirements & Skills

  • Minimum three years of digital sales experience with digital sales management experience a plus.
  • Experience in digital video strategy, with an emphasis on streaming television (OTT, CTV).
  • Experience executing successful digital campaigns with display, email, social, audio streaming, search, and more.
  • The ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills.
  • Experience with Google Analytics is preferred.
  • Fluency in English.
  • Excellent communication skills, both oral and written.
  • Valid driver’s license with an acceptable driving record and reliable transportation.

#LI-Onsite

Apply →

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