Commercial Director, Western Europe - Marketing Effectiveness

About the Job

Are you commercially minded with a passion for improving marketing performance?  We’re looking for a dynamic and visionary leader to support the growth of our Marketing Effectiveness business across West Europe. This is a unique opportunity to develop a growing business with solutions that deliver deep insight and optimisation capabilities that drive smart marketing decisions – enabling clients to strengthen the performance of their media investments through robust analytical tools.  If you thrive in a fast-paced, collaborative environment and are ready to make a measurable difference, we’d love to hear from you. 

Reporting to the Western European Marketing Effectiveness Leader, you’ll play a central role in driving client adoption of NielsenIQ’s solutions, including MMM, Matched Panel Testing, and NIQ’s AI-enabled game-changing new system: Cadence. This includes working closely with commercial teams to identify and nurture opportunities, shape compelling proposals, support/lead pitches, and guide clients toward the right solutions for their needs. Your focus will be on delivering high value client opportunities, contributing to revenue growth, and helping position NielsenIQ as a trusted partner in Media Effectiveness. This is a high-visibility role for someone who thrives on collaboration, influence, and turning opportunities into results.

Key Responsibilities

• Drive Revenue Growth 
  Identify and activate opportunities to grow MMM and Media Experiments adoption, supporting sales teams with strategic input and expertise.  This involves developing and executing targeted activation plans to engage local sales teams and clients - ensuring strong positioning and influence during the RFP and renewal processes.   

• Strengthen Client Relationships 
  Act as a trusted advisor, helping clients understand how our Marketing Effectiveness capabilities can address their business challenges and deliver measurable impact.  This includes the preparation of high-quality, high-value responses to RFIs and RFPs and other proposals - helping craft pitches that differentiate NielsenIQ in the market and remain laser-focused on meeting client goals. 

• Amplify Product Value 
  Champion our Marketing Effectiveness solutions across internal teams and with clients:  Ensuring stakeholders are equipped to confidently position and promote our offerings and showcasing impact through compelling success stories and thought leadership, including external articles and LinkedIn content. Always staying informed on evolving product capabilities and market challenges to maintain relevance and credibility. 

• Enable Team Collaboration 
  Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success.  Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions that build capability, spark engagement, and drive performance. 

Core KPIs 

To measure success in this role, you will be evaluated on the following metrics: 

• Revenue Achievement: Consistently meet or exceed assigned revenue and margin targets through strategic client engagement and solution alignment 

• Client Conversion: Drive adoption of NielsenIQ’s Marketing Effectiveness solutions by identifying opportunities and influencing decision-makers across key accounts 

• Engagement Excellence: Deliver compelling pitches and proposals that resonate with client needs, contributing to high engagement and conversion rates 

• Knowledge Sharing: Actively contribute to internal initiatives by sharing expertise, fostering collaboration, and supporting team development 

• Visibility and Awareness: Elevate product visibility through impactful presentations, participation in industry events and the adaptation of high-quality sales materials 

Qualifications

 

• Proven sales success in securing large MMM / Marketing Effectiveness programs, with experience leading high-value pitches, proposals, and RFP responses. 

• Previous experience in consulting, analytics, or consumer research roles focused on MMMs and Media Experiments. 

• Deep knowledge of media evaluation, with the ability to apply insights to real-world client challenges. 

• Strong business development skills, including the ability to identify client needs and translate them into actionable solutions. 

• Demonstrated thought leadership, with a clear point of view on media strategy; experience presenting at events or webinars is a plus. 

• Familiarity with sales processes and tools; hands-on experience in proposal development is essential. 

• Excellent communication and presentation skills, with the ability to influence senior stakeholders. 

• Bachelor’s degree required; Master’s degree preferred but not mandatory. 

• Fluency in English is required, German language a plus 

What You Get

• Private Medical Insurance
• Flexible working environment 
• Learning & Development 
• Great team culture 

#LI-Hybrid

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion