Data Analytics & Businss Intelligence

Business Intelligence (BI) Analyst – Regional Hispanic Performance Desk

The BI Analyst for the Regional Hispanic Performance Desk will support the analytics operations of performance marketing campaigns, with a strong focus on e-commerce, conversion, media efficiency, and daily campaign optimization. This role will work closely with Performance and Media teams, ensuring timely data updates and clear visibility into campaign results across the markets supported by the Colombia Hub.

This is a performance-focused role that requires agility, strong attention to detail, and a solid understanding of digital media and e-commerce KPIs.

Key Responsibilities

• Monitor performance marketing campaigns across the markets supported by the Colombia Hub.
• Consolidate media, performance, and e-commerce data from multiple sources.
• Update performance dashboards and reporting on a regular basis.
• Track and analyze key performance indicators (KPIs), including media spend, clicks, CTR, CPC, CPA, conversion rate, revenue, and ROAS.
• Support Performance teams by identifying issues, trends, and optimization opportunities.
• Deliver objective, data-driven insights to support day-to-day business decisions.
• Ensure the accuracy, consistency, and reliability of reported data and KPIs.
• Follow reporting standards, dashboards, and processes established by the Central Data Team.
• Share key learnings and insights with the Hispanic BI Director and the Central Data Team.
• Assist in identifying performance benchmarks and best practices across different markets.

Qualifications & Experience

• 1–2 years of experience in Business Intelligence, reporting, or data analytics.
• Previous experience working in an advertising or media agency is required.
• Strong analytical and problem-solving skills with excellent attention to detail.
• Ability to manage multiple priorities in a fast-paced, performance-driven environment.
• Experience with Python, Power BI, and Tableau is a plus.

 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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