Regional Sales Manager bproauto parts

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Regional Sales Manager bproauto parts based in the United States.

This is a high-impact field leadership role focused on driving sales growth, brand adoption, and dealer engagement for automotive aftermarket parts across a defined US West region. You will be responsible for leading a team of territory sales representatives while actively developing relationships with dealerships, wholesalers, and distributors. The role combines strategic oversight with hands-on field execution, requiring frequent travel and direct customer engagement. You will play a key role in expanding market penetration, improving product utilization, and strengthening long-term customer loyalty. Acting as both a coach and a commercial driver, you will ensure your team consistently meets performance targets. This position is ideal for a sales leader who thrives in a fast-paced, customer-facing environment and enjoys building strong regional business networks.

• Lead, coach, and support a team of Territory Sales Representatives to achieve and exceed regional sales targets and performance objectives.
• Drive growth, penetration, and customer loyalty for aftermarket automotive parts across dealerships and wholesale accounts.
• Develop and execute regional sales initiatives in alignment with broader commercial strategy and field operations leadership.
• Manage CRM activities, ensuring accurate tracking of sales performance, customer interactions, and pipeline opportunities.
• Conduct regular field visits with dealerships, distributors, and wholesale customers to strengthen relationships and drive product adoption.
• Identify and develop new business opportunities through networking, cold calling, and market research activities.
• Deliver training sessions for dealership staff on product benefits, usage, and sales positioning to increase utilization.
• Collaborate with dealer parts managers to optimize inventory levels and ensure product availability.
• Support recruitment, onboarding, and training of field sales team members to build a high-performing regional organization.
• Analyze market trends and provide feedback on pricing, incentives, product opportunities, and competitive activity.
• Partner with internal stakeholders to improve sales processes, training programs, and operational efficiency.
• Ensure consistent execution of customer engagement activities and maintain high levels of customer satisfaction and loyalty.

Requirements

• Minimum of 5+ years of experience in automotive aftermarket sales, dealership account management, or related commercial roles.
• Proven track record of building and maintaining strong relationships with dealerships, wholesalers, or independent repair networks.
• Experience in sales leadership, team coaching, or territory management is strongly preferred.
• Strong understanding of automotive parts distribution, aftermarket industry dynamics, and dealer operations.
• Proficiency in CRM systems (e.g., Salesforce) and Microsoft Office tools.
• Strong communication, presentation, and interpersonal skills with a customer-first mindset.
• Excellent organizational and time management abilities with attention to detail.
• Ability to analyze sales data and market trends to drive informed business decisions.
• Demonstrated ability to work independently in a field-based, fast-paced environment.
• High level of urgency, accountability, and results orientation.
• Willingness and ability to travel extensively (approximately 90% of the time), including regional driving and air travel.

Benefits

• Annual salary of approximately $100,000.
• Opportunity to lead a high-impact regional sales team in a growing automotive aftermarket segment.
• Field-based role with significant autonomy and ownership of regional performance.
• Career development opportunities within a national sales organization.
• Exposure to dealership networks, wholesalers, and industry-leading automotive partners.
• Travel-related flexibility and dynamic work environment.
• Standard corporate benefits (details provided during the hiring process).
• Opportunity to shape brand growth and market penetration at a regional level.