Metsä Tissue
Metsä Group is a successful forest industry group with roots in the Finnish forest - Our parent company is a cooperative of over 90,000 forest owners. Metsä Group’s Tissue and Greaseproof Papers business, Metsä Tissue, produces hygiene products for households and professionals, and greaseproof papers for cooking and food packaging. Our high-quality locally produced brands – Lambi, Serla, Mola, Tento, Katrin and SAGA – make daily life cleaner.
We welcome people from diverse backgrounds and different stages of life. Metsä has space and opportunities for many kinds of talent, regardless of age, gender, ethnic background, sexual orientation, disability or other characteristics – Metsä is for all. Read more: metsagroup.com/metsaforall.
This recruitment is carried out anonymously.
We are currently looking for a
Communications Manager (M/F)
based in Krapkowice.
What is the job that awaits you?
You will be part of a pan-European communications team of five Communications Managers across Sweden, Poland, Slovakia, Germany and Finland, working as a network. Led by the VP of Communications at our Finnish headquarters, it’s a team that exchanges expertise and collectively shapes how Metsä Tissue communicates across the continent.
You will work as both a strategic lead and a skilled implementer. Each member of the network drives chosen strategic communications project for the whole organization, giving you real ownership and European-level visibility, while also localizing and implementing projects championed by colleagues in other markets.
At country level, you will be responsible for the full scope of internal and external communications: intranet, newsletters, digital channels, events, media relations, crisis communications and executive communications support for the VP Operations, as well as developing and implementing mill-level employer branding in close collaboration with HR.
Digital communications moves fast, and we expect you to move with it. Beyond executing with quality, you will continuously evaluate and develop your ways of working, identifying smarter tools, more effective formats and better processes, and bring that thinking actively into the team.
We are at an early and exciting stage of integrating AI into our communications work. If you have hands-on experience with LLMs and AI-assisted content creation and translation, and want to build something rather than follow an existing playbook, this is that opportunity.
What are we expecting of you?
Strong writing is a given, but you think in the full palette: text, visuals, video, data. You understand the digital environments your content lives in, platform logic, algorithms, channel behavior, because the best content in the wrong format or the wrong channel delivers nothing.
You are comfortable with corporate communications platforms and the broader tool set of a modern communications professional: content management systems, analytics, media intelligence, visual and video production. You don’t need to master every tool on day one, but you need to be the kind of person who figures them out and then asks what comes next.
You have a degree in communications or other relevant field, and experience in communications, internal, external, or both. Additionally, experience from an international or manufacturing environment is seen as an advantage.
You write well in English and Polish, and you have led cross-functional projects and built communications strategies that connect to business targets.
Why Metsä?
Metsä Tissue is in an active growth phase across Europe, and communications is not a support function here, it’s part of how we execute strategy.
Our Nordic roots show in how we lead: with openness, trust and a genuine interest in developing the people around us. You will be given responsibility and the space to grow into it.
As part of a pan-European communications network, your work has reach well beyond Krapkowice. You will collaborate across five markets, contribute to organization-wide projects, and build a professional network across the continent, all while being rooted in a local role with real operational impact.
This role is anchored in Krapkowice, with three days a week on-site at the mill and 2 days remote. If you live within a reasonable commute and are ready to be genuinely present, we'd like to hear from you.
Anonymous recruitment - this is how it works
This is an anonymous recruitment process. The gender and date of birth of the applicant are not asked for on the application form. Personal details such as name, mother tongue, time of studies, name of educational institution and contact details are hidden until the interview stage. Attachments (such as CVs) are also hidden.
Our system will guide you through the application process. The questions on the application form will help you present your skills and experience anonymously. Answer all questions carefully. If you’re invited for interview, your CV will be displayed to the recruiters to support the interview.
Read more and watch the video on anonymous recruitment.
https://www.metsagroup.com/careers/work-with-us/anonymous-recruitment/
Want to hear more? Call us!
For further information, please contact Metsä Tissue VP Communications Ketsia Anttila +358 40 831 2991.
What happens next?
Click on the link above to apply. Note that attachments won’t be visible in anonymous recruitment until the interview stage, so it’s important to fill in the application form carefully. Please send your application as soon as possible, as we’ll already start processing applications during the application period. Please include your CV and salary request. You’ll receive a confirmation message the next morning after your application has been received.
The application will be open until 15.06.2026. We wish you the best of luck!