Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
How you will contribute
You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals. In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
Reporting to: Marketing Manager
JOB SCOPE
This position is accountable for the attainment of assigned brand’s volume, share financial objectives. As part of this accountability, this position is responsible for the development, implementation and evaluation of marketing strategies and action plans. He/she acts as the leader & single point of contact for the assigned brand in the country.
MAIN RESPONSIBILITIES:
Integration of Brand Equity
Responsible for translating and aligning local market and consumer information relevant to his/her brands as incorporated in Brand Equity Strategy to ensure the correct brand positioning and Brand Essence elements are reflected in marketing activities.
Participate in IMC process specific to their brand to develop the IMC plan.
Strategic Planning Process
Understand the Category strategies and how they apply to his/her brand.
Liaise cross functionally to conduct and collect all relevant market and consumer data for his/her brands to feed into the development of a local brand plan (i.e. market and consumer needs analysis, competitor analysis, trade environment and pricing activities, manufacturing opportunities and assessing local economic situation).
Work with the Marketing Manager to support the execution of local plans.
Integrated Marketing Communication
Participate in the development of an IMC Planning Brief specific to his/her brands and submitted to the Manager Marketing who obtains approval from the Associate Category Director.
Monitor the progress of all communication initiatives for his/her brands.
Responsible to ensure a Creative Brief is created for his/her brands (based on IMC Planning Brief) in conjunction with the Manager Marketing for approval of the Associate Category Director.
Responsible to review of the creative options for their brand presented by the Agency and develop recommendations for re-working of proposals to be discussed and approved by the Marketing Manager then Category Associate Director
Lead the implementation of the agreed communication plan for his brand, including creative productions, cross-functional coordination with manufacturing, Customer Service & Logistics, Sales and Finance, within a framework provided by the Marketing Manager. The Senior Brand Manager provides feedback and evaluation of campaign results.
Media Planning
Participate in the media planning process for his/her brands through engagement in the IMC process.
Support the development of the Media Flowchart relevant for his/her brands which is led by the Media team and submitted to the Manager Marketing who obtains approval from the Associate Category Director.
Contribute to the discussion with the Manager Marketing to determine the risk and impact of Media Shifts (shift in time, shift to another vehicle, shift to another brand) against achievement of the strategic results.
Provide input to the Manager Marketing for the year end Media Agency evaluation.
Trade Spend Management
Participate in the discussions with Sales to align the Trade Spend relevant for his brand.
Analyze market information from Sales Company, Consumer Insights and Sales Controllers in order to contribute to the development of the Trade Promotional Guidelines to be approved by Category Director.
Lead the development of the Trade Promotional Plans that are reviewed by the Manager Marketing following specific input from the Senior Brand Manager on his/her brand. Trade Promotional Plans as approved are executed by the Sales Company.
Business Key Performance Indicators
Monitor and measure business performance for his specific brand against a set of KPIs approved by the Associate Director including:
Volume, revenue, available profit, A&C (Advertising & Consumer Spending), net contribution, share of market
Marketing overheads are within budget
Day to day spend is within budget
Participate in the discussion with Sales to challenge and seek improvements and makes recommendations to the Marketing Manager. The Senior Brand Manager implements any adjustments as reviewed by the Manager Marketing and approved by the Category Director.
Ideas to Market (I2M)
Responsible for the implementation of growth initiatives in local market for their specific brand(s), including trade materials, sales communication, launch plan, communication and support, POS execution, etc.
Be a part of cross functional team as facilitated by the Project Change Manager in respect to a relevant project initiated via the I2M process.
Provide relevant marketing input for preparation of the Project Development Request (PDR) and Launch Request (LR) for local or refreshment innovation projects for his/her brands.
All refreshment innovation projects specific for their brand are reviewed by the Manager Marketing and reviewed and approved or rejected by the Category Director and Innovation Director.
Sales and Operations Planning (S&OP)
Be responsible to propose volume targets for their brand/s as part of their local brand plan which feeds into annual demand forecast.
Monitor volume achievement and inventory levels for their brands and liaises with the Sales Company monthly to discuss changes in volume in order to propose adjustments to the Manager Marketing.
People Leadership and Development
Be responsible (as appropriate) for leading and providing guidance to a Brand Manager.
Provide leadership, motivation and team development, including key people management (e.g., Managing and Appraising Performance (MAP)/Training/Development plans together with the Marketing Manager and local HR).
Be responsible for effective relationships with third party suppliers (media, TV, outdoor, press, advertising, packaging agencies).
Protocols
Any changes related to the strategic documentation must comply with the related protocol and follow the correct approval process.
Whilst the above content is comprehensive description of the roles and responsibilities there may be other additional elements that form part of the Senior Brand Manager role that have not been captured but are still part of daily work activities.
REQUIREMENTS:
Min bachelor’s degree in marketing or related majors
Good analytical skills
Proficient in written and spoken English
Min 5 years of marketing experience in the same position with a high skill level in all aspects of FMCG marketing mix
Experience in marketing with a mix of ATL & promotions
Excellent people and communications skills
Effective negotiator
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Based on 1,680 disclosed Marketing salaries on RoleSuite, the role pays a median of $139K/year, with most offers between $100K and $179K (10th–90th percentile: $70K–$218K).
See the full Marketing salary breakdown →