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This role is to plan and execute all sportstyle markting/PR/activities (mainly for PRIME/SELECT) within the country(s) to enhance brand awareness and achieve commercial objectives.
- Drive campaigns and all releated activities with APAC ambassador.
- Plan and execute local campaigns and strategic/key account initiatives.
- Communication and management of agencies. (PR, PPL, social, digital viral, AD, production and event)
[Task 1] : Campaign Development & Management (APAC & Local) (20%)
Develop and drive marketing/PR campaigns featuring APAC ambassadors (K-pop artists) and local key initiatives.
Oversee the creation of campaign assets and execute all related marketing activities.
[Task 2] : Event Planning & Execution (20%)
Plan, organize, and execute brand events and experiential activities for key product launches.
[Task 3] : Omnichannel Advertising & Performance Marketing (20%)
Plan and organize channels for both online and offline advertising to drive brand visibility and performance marketing objectives.
[Task 4] : Social Media & Digital Viral Marketing (20%)
Establish social media roll-out schedules and oversee execution.
Develop and implement innovative digital viral marketing ideas and content strategies.
[Task 5] : Influencer Relations & PR Operation Support (20%)
Build strong relationships with key influencers and manage product seeding programs around major campaigns and collaborations.
Support PR operations, including the management of shooting samples and the translation/composition of press materials.
Education : Major in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor degree)
Professional : + 7 years of experience in marketing/PR in fashion or sports brand. PR, social, AD or event agency experience is also welcome.
IT Skills : Good MS office skills, Adobe photoshop
Language Skills : English (Fluent)
Competencies : Creativity & Innovation, Analysis ability, Open Communication & Listening, Planning & Organizing
Functional Skills : Campaign shooting Management, Event&project Management
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
Based on 1,670 disclosed Marketing salaries on RoleSuite, the role pays a median of $139K/year, with most offers between $100K and $180K (10th–90th percentile: $70K–$218K).
See the full Marketing salary breakdown →