VP, Market Strategy & Ecosystem — Tableau

Salesforce · San Francisco, California

You'll shape our go-to-market strategy, build and deepen our partner ecosystem, and turn market intelligence into revenue-generating growth initiatives — all in service of Tableau's mission to help people see and understand their data.

What You'll Do

* Define and lead Tableau's market strategy across key verticals, customer segments, and geographies in alignment with Salesforce's broader platform vision

* Build and scale the Tableau partner ecosystem — including ISVs, SIs, OEM partners, cloud marketplace alliances (AWS, Azure, GCP), and Salesforce AppExchange partners

* Identify whitespace opportunities in the analytics and BI market by monitoring competitive dynamics (e.g., Power BI, Looker, Qlik) and emerging trends (AI-driven analytics, data literacy)

* Drive co-sell, co-marketing, and embedded analytics motions with Salesforce and key technology partners

* Represent Tableau externally as a thought leader at industry events (e.g., Tableau Conference, Dreamforce, Gartner Data & Analytics Summit) and with analysts (Gartner, Forrester)

* Partner cross-functionally with Product, Sales, Marketing, and Salesforce Platform teams to build pipeline and accelerate customer adoption

* Establish and track KPIs for ecosystem health, partner-sourced revenue, and market penetration

* Lead, coach, and develop a high-performing team of strategy and ecosystem managers

* Present strategy and results to C-suite and Salesforce executive stakeholders

What You'll Bring

* 12+ years of experience in market strategy, partnerships, business development, or ecosystem management in enterprise software or data/analytics

* Deep knowledge of the business intelligence, analytics, or data management landscape

* Proven ability to build and activate partner ecosystems that drive measurable revenue impact

* Experience working within or alongside a large platform company (Salesforce experience a plus)

* Strong executive presence with the ability to influence across a matrixed organization

* Data-driven mindset with experience using market research and competitive intelligence to shape strategy

* Passion for data, analytics, and the power of visual storytelling

* MBA or equivalent preferred

Why Tableau

* Be part of the world's leading analytics platform, backed by Salesforce

* Lead a strategy that shapes the future of data-driven decision-making at scale

* Collaborative, curious culture that values innovation, inclusion, and customer success

Marketing pay context

Based on 1,613 disclosed Marketing salaries on RoleSuite, the role pays a median of $135K/year, with most offers between $100K and $178K (10th–90th percentile: $73K–$217K).

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