Position Summary
1. Identify digital touch points for product and brand promotion and set effective digital channel operation strategy.Role and Responsibilities
1. [Website operation planning and management] Write contents briefing for new website contents development and analyze the website traffic regularly to identify pain points.
2. [Social channel operation] Produce contents briefs for creating contents suitable for social channel, analyze monthly and quarterly social data to derive insight and monitor social channel on daily basis.
3. [Digital campaign production] Come up with digital campaign ideas or CRM(Customer Relationship Management) ideas, participate in contents production, and manage CRM DB(Customer Relationship Management Database).
4. [Digital campaign execution] Gauge the impact of the digital campaign or email marketing for CRM(Customer Relationship Management) purposes by checking the website traffic, etc.
5. [Search advertisement and search optimization] Check the search keywords for each product and provide data to increase ROI(Return on Investment) by regularly monitoring search advertisements.
Skills and Qualifications
• Learns to use professional concepts. Applies company policies and procedures to resolve routine issues
• Works on problems of limited scope. Follows standard practices and procedures
• Normally receives detailed instructions on all work
• Typical entry point for university graduates
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Based on 1,659 disclosed Marketing salaries on RoleSuite, the role pays a median of $140K/year, with most offers between $100K and $180K (10th–90th percentile: $70K–$220K).
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