Senior Media Planner

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

Role Summary and Impact 

• Develop comprehensive and strategic media plans for branding and performance campaigns, aligned with the business objectives of the global beauty industry account, with a focus on the LATAM region.
• Conduct market research, competitive analysis, target audience studies, and consumer trend analysis, using media planning and research tools to inform strategies and propose innovative solutions.
• Propose budget allocations across different channels and platforms, justifying strategic choices and potential return on investment, with a focus on digital media, including retail media and major platforms (Google Ads, Meta Ads, and partners).
• Serve as a mentor to junior analysts on strategic planning issues, supporting them in developing their skills and creating their own plans.
• Maintain constant and strategic contact with the client’s LATAM and global teams, especially in Mexico, to gain a deep understanding of their needs and present clear and effective media solutions.
• Prepare and present media plans and strategic recommendations to leadership and the client in a clear, persuasive, and well-reasoned manner.
• Identify new media opportunities and market trends, particularly in the retail and e-commerce sectors, to incorporate into the client’s strategies.
• Monitor the competitive landscape and technological innovations to ensure that media plans are always up-to-date and effective.
• Actively participate in strategic meetings with the client, advocating for proposals and contributing to the media strategy.

Skills and Experience 

• Education: Bachelor’s degree.
• Extensive experience and proven expertise in strategic media planning (branding and performance), with prior agency experience.
• Intermediate-advanced English
• Experience with media planning and research tools (e.g., Kantar IBOPE Media, comScore, SimilarWeb, audience and competitor analysis tools).
• Highly analytical, strategic, and creative profile, with excellent logical reasoning and the ability to translate data into action plans.
• Ability to work independently to develop strategies and serve as a leader for the team.
• Excellent communication, presentation, and negotiation skills.
• Proficiency in organizational, presentation, and analysis tools (Excel/Google Sheets, PowerPoint/Google Slides).
• Strong sense of ownership and proactivity.
• Previous experience serving clients or working directly with the beauty or e-commerce industry.
• Knowledge of other media (offline, OOH) for integrated campaigns.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.