VP of Brand

About the role

Grüns is looking for a VP, Brand to own the full engine that connects our partnerships, events, and campaigns into one cohesive world. This is the role that takes our collaboration strategy from promising to category-defining — building a repeatable system where every partner, product drop, and cultural moment is fully realized, not half-executed. You'll report directly to our SVP of Brand and operate as a true player-coach: setting the vision and doing the work.

This role is part of our remote HQ! We have a fully remote, high-trust work environment — and also come together on a quarterly basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Own the end-to-end product collaboration engine across Grüns and portfolio brands — from partner sourcing and deal structure through creative, event, and campaign execution — coordinating tightly with our external collabs agency, product development, and creative teams
• Lead events strategy and production, building a repeatable process where every event is a direct extension of its collaboration's narrative — not a standalone activation
• Drive biz dev as a measurable acquisition channel: open new partnership categories, and systematize the pipeline
• Build and execute integrated brand campaigns that create a genuine through-line across e-comm, paid, social, PR, and affiliate — doing the work, not just directing it
• Keep Grüns consistently in the cultural conversation: identify where the brand belongs, move fast to insert it there, and make every partnership feel like world-building

We're looking for someone who:

• Has 12+ years in brand, partnerships, and/or experiential — with meaningful in-house time at a consumer, CPG, or DTC brand
• Has owned brand collaborations end-to-end: from sourcing and deal-making through creative and launch — not just managed the agency that did it
• Has hands-on events and experiential production experience, including pulling off strong work with limited time and budget
• Has built and led cross-functional teams and managed external agencies
• Reads performance data fluently — comfortable with nCAC, first orders, and ROAS, and treats partnerships as an acquisition engine, not just brand equity

Approach to the role:

• You're a player-coach — at Grüns, the VP executes day-to-day alongside the team. You haven't graduated past making, and you wouldn't want to
• You think in worlds — every partnership is a universe to build: partner → product → creative → event → campaign, all connected
• You're a genuine tastemaker — you're very online, you have a sharp instinct for what's culturally relevant, and you know what's right for Grüns specifically
• You move fast without losing taste — high volume, scrappy when needed, but the work is always good
• You're commercially minded — you care about whether partnerships actually convert and drive first orders, not just whether they look cool

To Apply: 

Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you’ll hear plenty more about that if you join us.

Compensation & Benefits:

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $225,000 - $250,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.