Global Brand Manager

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 25 online markets globally and more than 25 retail stores across Europe.   Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.   It’s our people who bring this mission to life. At Emma, you’ll join a driven, dynamic team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.   Ready to awaken your best with us?   We are looking for a visionary Head of Creative to join our in-house creative team. In this role, you will bridge the worlds of creativity and performance marketing - ensuring every asset, campaign and concept is not only visually compelling but built to convert and drive measurable business results. You will be a true creative leader who develops and empowers a high-performing, engaged team, while playing a key role in shaping our brand identity, driving creative strategies and delivering impactful campaigns to Emma.   

What you'll do:

Serve as the primary brand point of contact for the Americas region, acting as the central link between global and local market teams

Contribute to the further development of the global brand strategy and positioning, bringing regional insights to the table

Develop tailored local brand strategies for markets under direct responsibility, ensuring alignment with global objectives while preserving local market relevance

Collaborate with in-country teams to co-create initiatives that drive brand preference and strengthen market presence

Track, analyze, and report on brand health metrics to inform strategy and measure impact

Act as brand guardian, ensuring consistency and integrity across all touchpoints and communications

Collaborate cross-functionally with internal teams to deliver cohesive, end-to-end brand experiences

Who we are looking for:

Experience in brand management at category or brand level, preferably within an FMCG or e-commerce environment, with a strong understanding of brand metrics, tracking methods, and analysis tools

Solid cross-functional collaboration and stakeholder management skills, with the ability to influence and align diverse teams around a shared brand vision

Structured thinker with a balanced mix of creative and analytical skills, comfortable translating insights into clear, actionable brand plans

Fluent in English, with strong written and verbal communication skills

Experience in performance marketing or other digital performance channels is a plus

Spanish language skills are a plus

What we offer:

Pet-friendly environment, where you can bring your furry desk buddy

Discounts on our top-notch products

Health insurance including dentist

24 vacations days per year, with 1 extra day per year worked (until a limit of 29 days per year) 

22 remote days per quarter policy, with offices in Parque das Nações, Lisbon

The opportunity to collaborate with multinational teams

Exciting events that aren't just team-building exercises but opportunities to create epic memories

All the tools you need to grow and ownership from the beginning