We are seeking a data-driven and ROI-focused Senior Analyst to join our Marketing Analytics team. This role is a cornerstone of our growth engine, responsible for optimizing acquisition strategies across email, affiliates, and multi-channel performance campaigns. Your mission is to bridge the gap between complex data sets and high-impact business decisions that improve marketing efficiency and scale our customer base.
The ideal candidate is highly analytical, has experience in lifecycle and digital marketing, and is passionate about using data to optimize targeting, segmentation, and conversion rates. This position offers the opportunity to work in a fast-paced, high-impact environment, collaborating with cross-functional teams to make data-driven decisions that scale acquisition efforts effectively.
Conduct deep-dive analyses to uncover insights that drive profitable customer acquisition and long-term engagement.
Design, execute, and analyze rigorous A/B and multivariate testing frameworks to optimize conversion rates and spend allocation.
Support Product and Marketing teams in designing high-performing customer journeys, focusing on the cadence and sequence of interactions that maximize LTV
Build and maintain automated dashboards in Looker Studio or Tableau to track real-time performance, attribution, and CPA
Use predictive insights to lead budgeting, forecasting, and "what-if" scenario planning for quarterly growth targets.
Act as a bridge between Marketing, Product, and Data Science to ensure data integrity and alignment on overarching strategic goals.
Present findings and recommendations to stakeholders at all levels
Bachelor’s Degree in a quantitative (STEM) field with 5+ years of analytics experience (or a Master’s with 3+ years). Specific experience in Fintech or Financial Services is highly preferred.
Mastery of SQL and Advanced Excel is required.
Proficiency in Python or R for statistical modeling and data manipulation is preferred.
Experience with Looker Studio, Tableau, or similar platforms; you know how to build a dashboard that tells a story at a glance.
Deep understanding of hypothesis testing, incrementality, and experimental design.
Familiarity with cloud data warehouses (e.g., Snowflake, BigQuery) and a "clean data" mindset.
Exceptional communication skills with the ability to translate technical findings into a compelling business case for senior leadership.
Ability to manage multiple high-priority projects simultaneously in a fast-paced, evolving environment.