Community Manager, West Africa

Binance · South Africa, Cape Town / Ghana, Accra / Tunisia, Tunis / Kenya, Mombasa / Kenya, Nairobi / Uganda, Kampala / Tanzania, Dar es Salaam / Tanzania, Dodoma / Angola, Luanda

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

  • Binance Angels program - Recruit, train, and manage Binance Angels (volunteer community program).

  • Events & meetups - Organise and host online and offline community events, meetups, webinars, workshops, and educational sessions to drive engagement and brand awareness.

  • Telegram/Discord moderation - Lead moderation of regional Telegram and Discord groups, including implementing bots, mini-games, and community campaigns.

  • Partnerships & university outreach - Build partnerships with local crypto communities, student groups, and universities to expand Binance Academy reach.

  • Content creation & localisation — Create, translate, and proofread community content in English and local languages for regional relevance.

  • Platform expansion - Explore and introduce new community-friendly platforms to extend the local user base and brand awareness.

  • Brand promotion & community support - Promote Binance's brand, products, and campaigns while providing high-quality community support.

  • User acquisition through community - Turn community awareness into traders and traders into advocates via owned community channels.

  • Feedback loop - Collect user insights, market trends, and community feedback and relay to internal Product, Growth, and Marketing teams.

Requirements

  • Minimum 2–4 years in community management, event organisation, or related fields.

  • Crypto and Binance enthusiast - actively uses Binance products (Spot, Margin, Futures, P2P, Earn) and understands crypto/blockchain terminology (DeFi, Web3, NFT).

  • Experience curating content for social media platforms; Twitter, Telegram, Discord, Facebook, WhatsApp.

  • Proven community or event management experience with strong ownership and emotional intelligence.

  • Familiarity with Telegram moderation tools, bots, and community engagement campaigns.

  • Strong analytical mindset (comfortable with data, dashboards, ROI tracking)

  • Strong conflict resolution and communication skills with the ability to manage difficult conversations constructively.

  • Ability to work flexible hours (crypto communities are active round the clock).

  • Fluent English

  • Deep understanding of the West African social media landscape and community behaviour.

Marketing pay context

Based on 1,659 disclosed Marketing salaries on RoleSuite, the role pays a median of $134K/year, with most offers between $95K and $177K (10th–90th percentile: $70K–$216K).

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