This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr Growth Marketing Specialist based in the United States.
This is an exciting opportunity for a results-driven B2B marketer to execute high-impact demand generation initiatives that fuel pipeline growth and customer engagement. In this role, you will transform marketing strategies into scalable, multi-channel campaigns across digital, account-based marketing, email, webinars, paid media, and lifecycle programs. Working closely with cross-functional teams, you'll optimize campaign performance, leverage modern marketing technologies, and drive measurable business outcomes throughout the customer journey. This fully remote position is ideal for a data-driven marketing professional who thrives in a collaborative environment and enjoys combining creativity, analytics, and technology to accelerate commercial success.
Accountabilities:
- Execute integrated, multi-channel demand generation campaigns aligned with revenue, pipeline, and customer acquisition objectives.
- Build, launch, and optimize marketing initiatives across email, nurture programs, webinars, paid media, retargeting, account-based marketing (ABM), and other digital channels.
- Coordinate campaign planning, timelines, execution, and deployment while ensuring alignment with audience segmentation, funnel stages, and business priorities.
- Support account-based marketing programs by managing audience targeting, campaign personalization, engagement tracking, and collaboration with sales teams.
- Operate marketing automation and CRM platforms to manage campaign activation, lead routing, nurture journeys, attribution tracking, and customer lifecycle programs.
- Monitor campaign performance through key metrics including engagement, marketing-qualified leads (MQLs), sales-qualified leads (SQLs), pipeline influence, conversion rates, and return on investment.
- Prepare reports, dashboards, and performance insights while identifying opportunities to improve campaign effectiveness through testing, optimization, and audience refinement.
- Collaborate with product marketing, sales, marketing operations, content, and communications teams to deliver consistent messaging and integrated go-to-market initiatives.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
- 5–8+ years of experience in growth marketing, demand generation, digital marketing, or B2B pipeline marketing.
- Proven success executing integrated marketing campaigns that generate measurable pipeline growth and business impact.
- Hands-on experience with marketing automation and CRM platforms such as Pardot, Salesforce, Demandbase, Mutiny, HubSpot, Marketo, or similar technologies.
- Strong knowledge of account-based marketing (ABM), lead lifecycle management, nurture programs, marketing attribution, and pipeline reporting.
- Experience managing digital marketing channels including email marketing, webinars, paid media, retargeting, and automated customer journeys.
- Strong analytical, organizational, and project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent communication and cross-functional collaboration skills with experience working alongside sales, marketing, and operations teams.
- Experience within healthcare, diagnostics, biotechnology, medical technology, or life sciences is highly preferred.
- Willingness to travel up to 15% as business needs require.
Benefits
- Fully remote work environment within the United States.
- Opportunity to work on high-impact growth marketing initiatives that directly influence commercial success.
- Exposure to modern marketing technologies, automation platforms, and account-based marketing strategies.
- Collaborative cross-functional environment with opportunities for professional development and career growth.
- Opportunity to contribute to innovative initiatives within the healthcare and life sciences industry.