LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role can be based in our San Francisco, Sunnyvale, Chicago or our New York office.
LinkedIn is seeking a Senior Communications Manager with deep B2B comms experience and a passion for telling high-impact stories that communicate customer value. This individual will work across our global Customer & Tech Communications team and will focus on driving stories through earned media, creator engagements, and owned content to help our customers understand the value LinkedIn delivers across our entire portfolio of B2B products.
If you consider yourself a creative storyteller, love B2B trends, uncovering the next headline, and are open to taking intelligent risks, this position is for you! We’re looking for a self-starter who is always digging for the next great B2B story. The ideal candidate will collaborate with ease and operate with urgency to ensure we are maximizing opportunities to connect with the cultural zeitgeist.
In this role, you will lead earned media and storytelling across a variety of B2B workstreams with a focus driving earned coverage that maps directly to business impact. You will lead our B2B customer storytelling, while also collaborating across LinkedIn’s various lines of business to develop stories and support global campaigns that reach our customer audiences across recruiters, marketers, and sellers. You’ll work with various partners across global comms, product, marketing and sales to identify storytelling opportunities. You will be both a player and coach for media relations - driving earned customer focused stories, leading on media relations across core B2B moments, supporting inbound earned media requests, and providing outside-in counsel on media relations strategies across large projects.
You will be responsible for shaping the future of B2B storytelling in this newly created role at LinkedIn, driving a steady cadence of proactive earned media to drive understanding of LinkedIn as an enterprise company. In addition, deep expertise in writing, project management, organizational skills, and stakeholder management are required to succeed in this role.
If you love spending your days imagining the next dream headline in a fast-paced environment, and then rolling up your sleeves to make that headline come to life in an earned story, the Customer & Tech Communications team at LinkedIn could be the right next play for you!
Responsibilities:
Basic Qualifications:
9+ years’ experience in communications, marketing, journalism, or related experience, and 3+ years of experience in external communications.
Preferred Experience:
Suggested Skills:
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $148,000 to $233,000.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
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A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
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As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
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Based on 1,547 disclosed Marketing salaries on RoleSuite, the role pays a median of $135K/year, with most offers between $100K and $178K (10th–90th percentile: $72K–$216K).
See the full Marketing salary breakdown →