Director, Events Creative Program Management

About the Role

Salesforce's Global Brand Marketing (GBM) team creates world-class creative experiences for the world's most iconic B2B events — Dreamforce, Connections, TrailblazerDX, Tableau Conference, and Agentforce World Tours. Our Events & Experiences Creative team is the engine behind every piece of creative that comes to life across these programs: from the first brief to the final pixel on a Keynote stage.

We're looking for a Director, Events Creative Program Management to be the strategic and operational force multiplier behind this work. You aren't just managing timelines — you are the engine driving execution excellence across one of the most ambitious creative portfolios in enterprise marketing.

This is a high-visibility, Director-level role for a leader who thrives at the intersection of creative strategy and operational rigor. You'll manage a team of Senior and Program Managers, own the Brand Experience creative review process end-to-end, drive a unified quarterly planning motion across GBM, and set the standard for what great program management looks like — calm under pressure, deeply collaborative, and always two steps ahead.

What You'll Do

Creative Program Leadership

* Own end-to-end creative program management for the full proprietary and third-party events portfolio: Dreamforce, Connections, TrailblazerDX, Tableau Conference, and Agentforce World Tours

* Serve as primary creative PM lead for the Strategic Events portfolio — overseeing Demand Generation through onsite execution

* Oversee end-to-end portfolio lifecycle, ensuring complex dependencies across creative, digital, environmental, and production workstreams are seamlessly integrated

* Define and operationalize the events creative system with Creative Directors — including look and feel standards, templates, guidelines, and cross-functional training

Executive Partnership & Governance

* Serve as a trusted advisor to EVP/SVP-level stakeholders, providing data-driven insights to influence strategic decision-making and creative milestone visibility

* Curate and drive the Brand Experience (BxP) review agenda — prioritizing Tier 1 creative (environmental renders, keynote presentations, event signage) for executive sign-off

* Drive high-cadence review forums and "Deep Dive" sessions to unblock creative bottlenecks, accelerate decision velocity, and ensure business-critical milestones are met

* Navigate high-pressure, executive-level decision making with composure while simultaneously leading technical conversations with production vendors to ensure design intent is delivered

Team Leadership & Talent Development

* Recruit, mentor, and elevate a world-class team of Senior PMs and PMs across Events & Experiences (DemGen, Digital, and World Tours pods)

* Build multi-level career development tracks for Creative PMs with skill-mapping tailored to the events and experiences discipline

* Manage the full contingent workforce lifecycle — surge hiring, onboarding, and ramp — to scale coverage in response to portfolio growth

Operational Transformation & AI-Forward Ways of Working

* Design and deploy a standardized PM toolkit and resource-allocation model — enabling the team to absorb increased event scope without proportional headcount growth

* Stand up a GBM PM Center of Excellence: formalize the Global Brand Marketing PM Handbook, defining KPIs and standardized success metrics for every event tier

* Lead an AI-First Ways of Working initiative — identifying and deploying AI tools that reduce administrative lift and free the team to focus on high-impact creative strategy

* Lead tooling modernization, evaluating and implementing dedicated PM platforms (e.g., Wrike, Airtable) to drive 20%+ reduction in administrative overhead

Cross-Functional Integration

* Implement a unified quarterly creative planning motion across GBM to drive earlier alignment, smarter prioritization, and reduced last-minute pivots

* Establish a formal integration bridge with Creative Operations to eliminate redundant workflows and synchronize resourcing

* Lead continuous improvement of creative event processes based on internal and external feedback and industry best practices

What We're Looking For

Experience

* 8–12+ years of program management experience in creative, brand, events, or marketing environments — ideally at a large, fast-paced technology company

* 4+ years of people management experience with a proven track record of building high-output creative PM teams

* Demonstrated ability to build and scale operational frameworks (PMOs, CoEs, PM playbooks, or equivalent) from the ground up

* Deep familiarity with physical and digital event production — comfortable reviewing environmental renders, spearheading 2D and 3D creative projects, and ensuring production vendors understand design intent

Skills & Competencies

* Bridge Builder: Rare ability to translate complex creative programs into clear business value for non-creative stakeholders — equally effective in a room with an EVP as you are with your PM team

* Trusted Advisor: Exceptional stakeholder management with the ability to drive consensus across global, matrixed organizations and influence decisions at the SVP/EVP level

* Creative-Fluent: You understand the creative process well enough to anticipate bottlenecks, sequence reviews intelligently, and partner with designers and creative directors as a peer

* Grace Under Pressure: You lead with composure in high-stakes environments, leaning on a solution-oriented mindset and — when appropriate — a sense of humor

* The Innovator: A knack for architecting "what could be" in the realm of AI, automation, and creative operations — and then actually building it

* Proficiency with PM tools (Airtable, Wrike, Smartsheet, Asana, or equivalent); genuine eagerness to adopt and champion AI-powered workflows

What Success Looks Like

In your first 90 days, you've mapped the full events portfolio, built trusted relationships with key creative and events stakeholders, and are running Brand Experience reviews with confidence.

By 6 months, the PM Center of Excellence handbook has a first draft, the Smart-Scale Framework is operational, and every member of your team has an active career development plan.

By end of year, you've delivered:

* 20% reduction in administrative overhead hours per event through the new PM framework

* 100% of major events hitting Tier 1 creative milestones on time

* 90%+ of PMs with a documented career development plan mapped to new career tracks

* Measurable improvement in stakeholder satisfaction scores from Creative Directors and Executive Leadership on process transparency and collaboration

Why Salesforce, Why Now

This is a team in transformation. We've grown our event portfolio, elevated our creative ambition, and are now building the operational foundation to match. This role offers real ownership — not just of execution, but of shaping how creative program management works at Salesforce for years to come.

You'll partner alongside some of the most talented creative directors and events leaders in the industry, with genuine influence over team strategy, tooling, and culture. If you're looking for a place to build something lasting — and to do it at the world's #1 AI CRM company — this is it.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce will consider for employment qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance.