Category and Insights Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Category and Insights Manager based in the United States.

This role sits at the intersection of data, retail strategy, and consumer behavior, turning complex market information into clear, actionable insights that shape category growth and brand performance. You will play a key role in identifying opportunities across retail channels by analyzing shopper behavior, competitive dynamics, and emerging food trends. Working closely with Sales, Marketing, Innovation, and Finance teams, you will help translate data into compelling stories that influence retail partners and internal decision-making. The position requires a strong mix of analytical rigor and commercial thinking, with the ability to connect numbers to real-world consumer motivations. You will also contribute directly to innovation and brand strategy by uncovering white space opportunities in the market. This is a highly visible role that combines hands-on analytics with strategic influence across the business.

You will own category performance analysis and shopper insights development, transforming syndicated and consumer data into strategic recommendations that drive retail growth and brand positioning.

• Own and manage syndicated data sources to track category, brand, and competitor performance across key retail channels.
• Analyze sales, pricing, distribution, and merchandising trends to identify growth drivers, risks, and whitespace opportunities.
• Develop category stories and customer-facing presentations in partnership with Sales to support retail engagement and sell-in strategies.
• Conduct consumer and shopper insights research, both quantitative and qualitative, to understand behavior, motivations, and consumption occasions.
• Build dashboards, scorecards, and recurring reporting tools that translate performance data into actionable business insights.
• Support innovation and brand strategy by providing data-backed recommendations for new product development and category positioning.
• Collaborate cross-functionally with Sales, Marketing, Innovation, and Finance to align insights with broader business objectives.

Requirements

This role requires strong analytical capabilities, category management expertise, and the ability to translate data into compelling commercial narratives within a fast-paced consumer goods environment.

• 5+ years of experience in category management, business analytics, or consumer insights, preferably within CPG or food & beverage industries.
• Experience working with grocery, mass, natural, and/or specialty retail channels.
• Proficiency with syndicated data platforms such as Nielsen, IRI, SPINS, or similar shopper and retail data tools.
• Strong Excel and PowerPoint skills, with exposure to BI tools such as Tableau or Power BI considered a plus.
• Deep understanding of retail dynamics, category strategy, and shopper marketing principles.
• Strong analytical and storytelling abilities, with the capacity to simplify complex data into clear insights.
• Excellent presentation and communication skills, with experience influencing both internal stakeholders and external retail partners.
• Passion for food, consumer behavior, and evolving lifestyle and entertaining trends.

Benefits

• Competitive compensation package (based on experience and location)
• Health, dental, and vision insurance
• Paid time off and company holidays
• Opportunities for professional growth and development
• Exposure to high-impact, cross-functional strategic initiatives
• Collaborative and fast-paced work environment
• Involvement in innovation and brand development projects
• Travel opportunities across the United States