Marketing Campaign Operations & Analytics Manager
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Campaign Operations & Analytics Manager based in the United States.
In this highly impactful role, you will own the operational backbone of marketing campaigns, ensuring seamless execution, accurate attribution, and data-driven decision-making across all demand generation efforts. You will sit at the intersection of marketing operations, analytics, and demand generation, transforming complex marketing data into clear, trusted insights that guide revenue growth. This is a hands-on builder role where you will design, optimize, and scale campaign infrastructure across Marketo and Salesforce, while enabling self-service reporting and process automation for the broader team. You will be responsible for managing end-to-end campaign execution, from planning and QA to launch and performance measurement. The environment is fast-paced, collaborative, and highly autonomous, requiring strong ownership and a bias toward continuous improvement. This role is ideal for someone who thrives in marketing systems, enjoys solving data challenges, and is passionate about building scalable GTM engines.
Accountabilities:
- Own end-to-end marketing campaign and email operations, partnering closely with demand generation to plan, build, launch, and optimize campaigns across prospect and customer audiences.
- Design, implement, and maintain nurture and lifecycle programs that drive progression through the funnel and improve conversion performance.
- Lead marketing attribution, channel mapping, and performance reporting, including funnel, pipeline, and ROI analysis with strong data governance practices.
- Build and maintain scalable reporting frameworks that ensure consistency, accuracy, and trust in marketing performance data across systems.
- Support field and event marketing execution by creating landing pages, forms, email programs, and campaign assets.
- Maintain and optimize the marketing technology stack, including Marketo, Salesforce, and connected systems, ensuring clean integrations and reliable data flow.
- Develop internal tooling, documentation, and enablement resources to improve self-service capabilities across the marketing organization.
- Collaborate with cross-functional stakeholders to continuously improve campaign performance, data quality, and operational efficiency.
- 5+ years of experience in marketing operations, campaign operations, or a related marketing analytics role.
- Deep hands-on expertise with Marketo, including smart campaigns, programs, forms, landing pages, email operations, and platform administration.
- Proven experience running full-cycle campaign execution in partnership with demand generation teams across B2B environments.
- Strong background in marketing attribution and analytics, including funnel reporting, pipeline analysis, and multi-touch attribution methodologies.
- Working knowledge of Salesforce and how it integrates with marketing automation platforms.
- Experience designing and managing nurture and lifecycle marketing programs.
- Familiarity with modern GTM and intent tools (e.g., 6sense, MadKudu, AdRoll) and how they support targeting and scoring.
- Strong analytical mindset with the ability to turn complex data into actionable insights and clear narratives.
- A builder mentality with experience improving systems, automating processes, and scaling marketing operations.
- Excellent communication skills with a focus on clarity, accuracy, and data-driven decision-making.
- Competitive base salary with additional bonus and equity eligibility, depending on role structure.
- Comprehensive healthcare coverage including medical, dental, and vision insurance.
- 401(k) retirement plan with employer contributions.
- Flexible PTO policy supporting work-life balance.
- Parental leave benefits.
- Fully remote-friendly work environment.
- Wellness, learning, and development support programs.
- Opportunity to work in a high-growth cybersecurity environment focused on innovation and impact.
Requirements:
Benefits:
Analytics pay context
Based on 912 disclosed Analytics salaries on RoleSuite, the role pays a median of $123K/year, with most offers between $101K and $154K (10th–90th percentile: $85K–$198K).
See the full Analytics salary breakdown →