Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world.
We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally.
Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.
Responsibilities
Collaborate with marketing teams to analyze marketing performance metrics, including attribution, audience targeting effectiveness, campaign ROI, and user engagement metrics.
Utilize data analysis skills, along with a deep understanding of marketing principles, to identify opportunities for improving marketing strategies and tactics.
Work cross-functionally with Product, Engineering, Research, and other teams to integrate marketing data into overall business strategy and product development processes.
Serve as a data ambassador, promoting a data-driven marketing culture within the organization.
Influence marketing strategy and execution by providing data-driven insights and recommendations to key stakeholders.
Partner with Engineering to ensure the collection of relevant data for informed decision-making and optimization of marketing efforts.
Develop and implement hypotheses for optimizing marketing performance, employing rigorous analytical approaches and methodologies.
Communicate insights and recommendations effectively through data-driven storytelling, influencing stakeholders to make data-informed decisions.
Requirements
Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience.
A minimum experience of 5 years in analytics in an app marketing environment, including a track record of leveraging attribution tools and analytics to define marketing strategies and of defining tracking plans for marketing campaigns.
Experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R)
Language skills : French and English (fluent) , Arabic is an advantage