Job Posting Title:
Lead Designer, PD, Softlines, GC
Req ID:
10153955
Job Description:
Key Responsibilities
- Support the Senior Design Manager in developing and managing the creative output from licensees, ensuring product innovation, brand consistency, and compelling execution within a commercial context for the China market, with a key focus on Softline Fashion Key Accounts.
- Oversee the creation and implementation of design concepts, ensuring they meet brand guidelines, project requirements, and user needs.
- Manage creative relationships with internal and external partners, providing inspiration and ensuring product is brand appropriate and adheres to Disney guidelines.
- Regularly conduct design reviews to assess project progress, identify potential issues, and recommend solutions to ensure timely delivery of high-quality designs.
- Manage and execute where required, the internal approval process from initiation to production in a timely manner.
- Ensure all licensee product submissions are routed through Disney’s Online Product Approval system (OPA) as per global product integrity guidelines.
- Ensure all new and existing licensees/retailers are trained and kept up to date on the Disney brand, property portfolio, creative assets and approval systems.
- Provide compelling Product Design and Development workshops/ co-creation plannings, guidance, feedback, and support to licensees throughout the Product Design and Development process while ensuring licensees are provided with appropriate creative assets and style guides.
- Offer creative input and trend direction to inspire licensees/retailers and help drive quality product based on APAC market/industry/consumer trends research
- Identify new product and business opportunities, produce first class conceptual designs and pitch to prospective/existing partners.
- Develop and maintain an expert knowledge of Disney’s characters, films, properties, heritage and creative assets to assist in their usage on consumer products.
- Report key product progress updates on a weekly basis and regularly archive product development images.
- Stay up to date with industry trends, emerging technologies, and design best practices, and incorporate them into the design process.
- Manage and organize digital assets, including design files, images, and other creative resources, to ensure accessibility and version control.
- Contribution to bi-annual franchise workshop projects and other ad-hoc projects such as marketing program / tie-in promotions, artworks & special projects as the business requires.
- Recruit and train freelance character artists, designers well versed in Disney standards for special projects, when needed.
- Sample management & selection for internal/external presentations and support seasonal display updates, managing temporary workers.
Basic Qualifications
- Bachelor’s degree in Fashion / Graphic Design related.
- 3-6 years of experience in fashion design or graphic design.
- Work experience in a big fashion group is a plus. Strong graphic skills with creative drawings and re-design is essential.
- Excellent spoken and written English skills.
- Demonstrated ability to communicate complex concepts clearly & to effectively present design ideas to internal/external stakeholders at all levels.
- Committed to excellence with attention to detail, and sensitive consumer experience.
- Design expertise in fashion products development or visual design.
- Advanced knowledge of trends within the industry of Fashion and the broader world of design with working knowledge of common manufacturing techniques and their application in production.
- Able to set up or refine product development processes with a good understanding of product planning cycles.
- Passion for Disney, Pixar, Marvel, Star Wars brands.
- Enthusiastic team player with cultural sensitivity and an understanding of local markets across APAC.
- Product/market/trend research skills.
- Strong project and time management skills.
- A creative flair and be able to work in a highly innovative and dynamic environment.
- Advanced knowledge of Mac OSX, Adobe Photoshop, Adobe Illustrator, Keynote, and PowerPoint or other industry-standard tools.
- Experience with 3D, 3D CLO, video work programs is a plus.
- Flexible to domestic and/international travel as business requires.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Job Posting Segment:
APAC - Global Product
Job Posting Primary Business:
Merch & PD (APAC)
Primary Job Posting Category:
Product Design - Licensing
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Shanghai, China
Alternate City, State, Region, Postal Code:
Date Posted:
2026-06-17