Senior Designer - Performance and Social

Performance Creative 

• Lead creative development across paid performance channels, including Meta, Google, Apple Search Ads, Reddit, YouTube and more, producing high-quality, channel-native assets at pace. 

• Build and maintain a structured pipeline of testable creative: concepting new hooks, formats, and messaging angles, and iterating rapidly based on performance data. 

• Develop modular, scalable creative templates that enable fast iteration and channel expansion without sacrificing quality. 

• Work closely with the Performance Marketing team to turn briefs and data insights into creative hypotheses, then execute and evaluate with speed. 

• Drive motion and video capability across campaigns, reducing reliance on static formats and enabling richer storytelling in paid environments. 

• Support creative briefing and quality oversight for agency and freelance partners, ensuring coherence and performance focus across all externally produced assets. 

• Contribute to building a clear creative feedback loop, from live performance data back into the next round of concepting and production. 

Organic Social 

• Own the creative execution of Zopa’s organic social presence across relevant platforms (Instagram, TikTok, LinkedIn, and others), building always-on content that reflects our brand and drives engagement. 

• Develop original content formats suited to platform behaviours, short-form video, motion graphics, interactive content, data storytelling, that grow our presence and support acquisition goals. 

• Translate product features and propositions (Benefits, AI functionality, Biscuit 2.0, joint accounts) into engaging, human social content that resonates with target audiences. 

• Align organic social creative with paid messaging to build a coherent and consistent brand voice across all channels. 

• Identify and test emerging formats and platform opportunities, contributing to a more dynamic and culturally relevant Zopa social presence. 

Wider brand and creative contribution 

As a full-time in-house designer, you’ll also contribute to broader creative work when needed, ensuring the team can move faster on campaigns, product launches, and brand moments. That might include: 

• Contributing to brand system and design system development as Zopa evolves its product range and visual identity. 

• Supporting the delivery of campaign and product launch assets across web, in-app, and CRM surfaces. 

• Helping maintain shared creative toolkits, templates, and asset libraries that support the wider team. 

• Providing creative direction and feedback to agency or freelance partners when additional oversight is needed. 

Cross-functional collaboration 

• Partner with product marketing to develop campaign-ready messaging for major product launches, including Biscuit 2.0 and the CA AI proposition. 

• Collaborate with the Head of Brand Design and Creative to ensure performance and social output is consistent with overall brand direction. 

• Engage with Experience Design and Product teams when creative spans digital product surfaces. 

Your track record and experience 

• You’re an experienced designer with a strong background in performance creative, you know how to build assets that convert, not just assets that look good. 

• You have hands-on experience producing creative for paid social and paid search campaigns across Meta, TikTok, YouTube, and similar platforms, with an understanding of what drives performance in each environment. 

• You’re confident in motion and video production, you can create short-form video content and animated assets as part of your core practice. 

• You’ve managed or contributed to an organic social channel, understanding the difference between brand content and performance content, and how to make them work together. 

• You’re data-literate: comfortable reading performance reports, forming creative hypotheses, and designing tests that generate useful signal. 

• You’re fluent in modern design tools (Figma, Adobe Creative Suite, After Effects or equivalent) and actively use AI creative tooling to improve speed and output quality. 

• You’re comfortable contributing to brand and design system work — you understand how performance creative sits within a wider visual identity and can flex between the two. 

• Experience in fintech, financial services, or a similarly complex product environment is a plus, but not essential, what matters is your ability to make complex things feel simple and compelling. 

Your attitude and approach 

• You’re fast and resourceful, you know how to make great work under time pressure and aren’t precious about iteration. 

• You’re genuinely curious about performance: you want to understand why something works, not just whether it does. 

• You balance creative ambition with commercial pragmatism, you care about craft, but you care about results too. 

• You’re a strong collaborator who can work cross-functionally with marketers, strategists, and data analysts without losing your creative point of view. 

• You’re flexible and comfortable switching contexts, moving between performance templates, social content, and brand work without losing momentum. 

• You’re proactive and organised, comfortable managing multiple briefs across different channels and deadlines simultaneously. 

• You can present and rationalise your creative decisions clearly and take feedback constructivel