Manager BU Marketing Sportstyle

PUMA · PUMA Way Headquarters

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

  • Support the planning and execution of global Sportstyle BU marketing initiatives, with a primary focus on sell‑in readiness and seasonal franchise activation

  • Support the development of positioning, consumer target definition and marketing strategy for selected seasonal BU key initiatives

  • Work cross functionally on the execution of BU sell‑in deliverables, including global sell‑in presentations, tools and seasonal marketing assets

  • Brief and manage deliverables with the internal creative agency, supporting the development and approval of sell‑in copy, creative direction and video assets for assigned initiatives

  • Support the operational and logistical execution of sell‑in photoshoots, including sample transportation, collection and delivery

  • Manage the execution and maintenance of seasonal franchise marketing playbooks, ensuring accuracy, consistency and timely updates

  • Support the Lead BU Marketing Sportstyle in translating global category and franchise strategies into concrete seasonal execution plans

  • Own day‑to‑day project management for assigned category and franchise initiatives, ensuring timelines, milestones and deliverables are met

  • Act as a key cross‑functional point of contact for assigned initiatives, ensuring alignment across Product, GTM, Creative, Production and Marketing teams

  • Support regional and channel marketing teams with clear tools, guidance and content to enable effective implementation of global seasonal franchise strategies.

YOUR TALENT

  • 2–4 years of experience in category marketing, brand marketing or integrated marketing, preferably within fashion, lifestyle or sportstyle categories

  • Experience supporting the development of seasonal or annual category marketing plans

  • Strong project management skills with the ability to manage multiple workstreams, stakeholders and timelines

  • Hands‑on experience working with creative assets, sell‑in tools, and seasonal marketing deliverables

  • Strong collaboration skills and comfort working in a cross‑functional, global marketing environment.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.

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