Channel Marketing

Position Summary

This role is not eligible for immigration sponsorship.

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

This role focuses on developing and executing channel marketing strategies for the team in Plano, Texas. This role will collaborate with cross-functional teams to drive demand-generating marketing programs and ensure best-in-class customer experiences.

Roles & Responsibilities:

• Develop and execute demand-generating marketing programs for the mobile product portfolio in collaboration with wireless carriers, cable operators, and retailers.
• Create integrated go-to-market strategies and comprehensive advertising materials for product launches and sustain campaigns.
• Work with brand marketing teams to establish creative assets (e.g., photography, logos, key visuals, messaging) and delivery schedules.
• Leverage marketing development funds to create innovative sales-generating marketing tactics.
• Collaborate with cross-functional teams to ensure alignment with Samsung brand standards and communication priorities.

Minimum Qualifications:

• Bachelor's degree in marketing, business, communications, advertising, or a related field.
• 8-10 years of experience in channel marketing or demand generation.
• Strong project management and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.

Skills and Qualifications

Preferred Qualifications:

• MBA or advanced degree in business or marketing.
• Experience in the consumer electronics or telecommunications industry.
• Familiarity with CRM, social media, and digital media marketing.
• Strong communication and collaboration skills for working in a dynamic, matrixed organization.

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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.