Trade Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

We are seeking an experienced and commercially astute Trade Marketing Manager to drive the development and execution of trade marketing strategies.

WHAT YOU WILL DOW

CHANNEL/CLUSTER & CUSTOMER UNDERSTANDING

• Knowledge of shopper/mission profiles, category roles, and business priorities, objectives, plans (incl. PB), trade media platforms, & strategic/executional capabilities of customers across channels/clusters
• Awareness of competitor relations & joint working initiatives & impact/implications for TB across channels/clusters with key trade partners
• Undertake deep dive category & basket analytics for assigned channels/clusters & associated customers referencing the above to identify channel/cluster/customer led trends, upside opportunities, & potential threats to category & TB growth

INTEGRATED BUSINESS PLANS

• Collaborate with Shopper Marketing & Sales to build Channel/Cluster (incl. e-comm) & Customer specific executional plans (across presence, value incl. co-op grids, & engagement across all trade media platforms) to deliver the strategic shopper plans as well as take advantage of identified basket conversion opportunities for category / brand to deliver mutual growth.
• Support the Sales team in building credentials in & influence over category & brand execution in trade through Joint Business Planning & tactical customer specific initiatives.
• Support the Sales team in aligning & directing operation execution of plans (incl. Perfect Store, launch GTM, & shopper campaigns) in line with customer plans
• Quarterly strategy reviews are to be undertaken and Trade Marketing Plans revised accordingly in response to changing market dynamics, new opportunities, & Identified risks.

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REVENUE MANAGEMENT

• Work closely with Revenue Management & Shopper Marketing to:
• Review pack: price architecture by channel/cluster to competitive satisfy shopper needs & optimise range performance for TB & the trade
• determine optimised promotional mechanics & pricing levels by channel/cluster & Customer to secure competitive SOV & drive brand switching & profitably build basket size/mix in line with shopper plans
• Work closely with Finance, Sales & Ops to ensure that pricing accruals are accurately calculated & actioned, & that execution of pricing / price adjustments are executed in line with approved strategies.

PERFORMANCE MANAGEMENT

• Ensure that all trade marketing plans are executed on time & in full, delivering the objectives/ROI set, timeously addressing delays & shortfalls
• Proactively support launch GTM plans to maximise the impact & traction of brand innovations in targeted trade outlets
• Prepare routine reviews of category & brand performance (sales out / basket KPIs) for assigned channels/clusters & associated customers detailing causes of gaps & proposing responsive actions to address shortfalls & capitalise on opportunities
• Support Sales in Customer Reviews & JBP Status Updates with shopper-led insights & recommendations on growth driving initiatives.

In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.