Senior Copywriter, Salt Lake City, UT
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Job Description
The Senior Copywriter/Editor will be responsible for writing all types of marketing content for the university, including content presented on the university’s website, email, direct mail, and print campaigns. They will also take an extensive role in messaging strategy, product marketing campaign strategy, and lifecycle campaign management.
Senior Copywriter
Impact
As a Senior Copywriter, you will play a key role in shaping how prospective students experience and connect with the university. You will create compelling, high-impact content that supports enrollment growth, brand awareness, and engagement across digital, print, and campaign-driven channels. This role is ideal for a seasoned writer who thrives in a fast-paced marketing environment and enjoys bringing strategy to life through clear, persuasive storytelling.
What You’ll Do
- Write and manage website copy, including content for new degree launches and scholarship programs
- Develop and oversee content for vendor and affiliate platforms
- Lead and contribute to special marketing and communications projects
- Conceptualize and create brochures, flyers, and other print collateral
- Develop direct mail campaigns from concept through execution
- Create and support broadcast and email marketing campaigns
- Manage email template creation and oversee coding and deployment of email communications
What You’ll Bring
- Exceptional written and verbal communication skills with strong presentation abilities
- Strong analytical and problem-solving capabilities
- Ability to manage and lead multiple projects simultaneously
- Proficiency in Microsoft Office Suite, especially Word and Excel
- Demonstrated ability to write for a variety of audiences and channels
- Experience collaborating cross-functionally with marketing, creative, and external partners
Bonus Points
- Experience with email marketing platforms
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and/or InDesign
What’s Required
- Writing samples required
- Bachelor’s degree required
- Bachelor’s degree in Communications, Journalism, or Marketing preferred
- 5+ years of copywriting experience
Travel Requirements This role requires occasional travel of up to 20 percent, including attendance at company summits one to two times per year. Additional travel may include conferences, visits to company locations, and other business-related events as needed.
At WGU, our mission drives everything we do, including how we hire. Our interview experience is designed to give qualified candidates the opportunity to show their best work through meaningful conversations and collaboration.
We thoughtfully review every application and invite forward the candidates whose experience and potential best align with the role and our mission.
- Introductory call
- Hiring manager interview
- Sr. Manager interview
This is a full-time, in-office position requiring five days per week in our Salt Lake City, Utah office, designed to foster the collaboration and connection that fuel our best work.
While we welcome applicants from all backgrounds, WGU is not able to provide visa sponsorship for this role.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at [email protected].
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
Marketing pay context
Based on 1,682 disclosed Marketing salaries on RoleSuite, the role pays a median of $133K/year, with most offers between $95K and $175K (10th–90th percentile: $70K–$216K).
This posting lists $68K–$103K, below the $133K market median.
See the full Marketing salary breakdown →