Paid Search Account Manager

About WPP Media

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WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

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Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

We are a team of approximately 17 people, split across onshore and offshore, working on a broad mix of clients including Petplan, LV, Allianz Engineering, The Observer, First Group (Avanti West Coast, GWR and SWR), KFC, Liquid IV, M&S, Mazda, TNZ, Unilever and YBS.

We are now looking for a new Paid Search Account Manager to come and join the growing Paid Search team based in London, working on the Petplan account.

Intro to the role:

As a Paid Search Account Manager, you will be responsible for owning the day to day execution of all elements of paid search activity on Petplan, employing strong platform knowledge and supplier relationships to deliver flawless testing, media plans, optimisation and analysis. Petplan is the UK's leading pet insurer, and search is a critical channel for reaching pet owners at the moment they are looking for cover, so your work has a direct line to business performance.

The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and exceed the client's expectations. While the focus is Petplan only, you will also lend support to the wider Allianz account when required, acting as a key point of contact across those teams.

Key Responsibilities:

Campaign Management

• Effectively manage your and your team's designated search accounts, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities and forecasting, while working with the AD to devise campaign strategy and translate this into campaign delivery.
• Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide more junior team members in how this can be effectively achieved.
• Ensure adherence to paid search channel best practices for clients and contribute to the development of search best practice.

Client and Partner Management

• Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Have expert knowledge of client and agency structures.
• Foster a good working relationship across all client teams to facilitate flawless execution of plans, building rapport to become a trusted advisor.
• Have strong knowledge of the pet insurance and wider financial services sector, shared to build strategies and plans. Identify strategic issues and raise questions to help stakeholders explore and understand their wider business challenges.

People Management

• Be a motivational manager, leading by example while encouraging and coaching one or several juniors on the team, providing feedback and recognition for a job well done.
• Delegate and manage workloads across the junior members of the team, including offshore colleagues where required, while supporting and educating planning teams on the benefits and purpose of paid search.
• Assist with the recruitment process for the immediate and wider team when required. Attend interviews and act as an ambassador for the team to potential candidates.

Operational Excellence

• Make full use of the technology available, implementing processes and practices that maximise operational efficiencies while identifying opportunities for process improvement, and providing recommendations.
• Take ownership of issues when they arise and proactively suggest ways to resolve these and prevent them from happening in the future.
• Contribute to the development of strategic revenue and services opportunities.

 

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About you:

• Paid Search expertise with current dated certifications, and excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of the strategic and tactical application of paid search and digital marketing in general.
• Hands on experience across Google Ads and Microsoft Ads, with strong working knowledge of SA360 for bid management and reporting, and Looker Studio (formerly Data Studio) for building clear, actionable dashboards.
• Confident planning and running newer campaign types such as Demand Gen and YouTube, and comfortable applying them to drive both performance and reach.
• An understanding of holistic search, working closely with organic and SEO teams to align activity and deliver the best combined outcomes on the SERP.
• Lead and promote continuous innovation, and test and learn opportunities for the team and clients.
• Create a positive climate to drive team performance while motivating others to strive for continuous improvement.
• Ability to communicate effectively with people from diverse backgrounds, cultures and countries.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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